11 Tips on using Facebook Live for your business
Livestreaming is becoming more and more popular. There are so many opportunities now to connect with people all around the world in a live mode. Now your followers can see the real you, not the polished video but real you, and they can communicate with you in a real time.
I think if you are serious about your business you can’t ignore livestream. In this article I would like to talk about Facebook Live, I prefer it better to Periscope, though I believe that we need to maintain presence on both platforms.
Some recommendations on using Facebook Live:
Check if you have this option:
Currently almost IOS users (iPhone and iPad) have them. You can check it by looking for a Facebook Live icon in your status bar. See the picture below.
Use Facebook live on both – your personal profile and Business page.
To use it on your business page make sure that you have Facebook Page Manager app installed on your phone.
Advantages of using FB live on your profile:
♦ Your friends get notification that you go live, thus more interaction.
♦ Build closer connection with people on your friends list, especially with those who are not your close friends.
♦ Let your friend know what you do for a living, so they may refer you to their friends.
♦ It can be both personal life related “I am walking my dog” or work related “…I am working on a new webinar”.
Advantages of having Facebook live on your Business page:
♦ Usually Facebook Live gets wider reach than other post types;
♦ Even though in the beginning it has less interaction than on your Personal profile but it allows your fans to connect with you on a human level, even when they watch the replay;
♦ It allows your fan to get to know you not only as your industry expert but also as a person.
It is tempting to do Facebook Live on Personal profile rather on your Business page because you get higher numbers on your personal profile (see the picture below, both shows where done on the same day , one on personal profile with more than 100 views and on personal page with 1 person).
I would recommend that you spend more time developing your livestreaming on Facebook business page.
Here are some tips how you can get more viewers on your business page:
1.Announce your shows in advance – both on your business page and personal profile, give several time zones.
2. Try to see if doing the show at the same time increases the number of live viewers.
3. Create catchy titles of your livestream broadcast.
4. State the topic to your livestream in the first 10 seconds, and only after that introduce yourself.
5.Your shows needs to be longer than 10 minutes because it will gives an opportunity to more people to notice that you have went live.
6. In the end of the show invite people to subscribe to your live shows.
7. Send out invitation to your email subscribers about times of your live shows.
8.Create a separate list for your livestream viewers where they can get updates about your upcoming shows.
9.Share the livestream to your personal profile during the show and / or share the replay to your personal profile.
10. Ask viewers to share your broadcast while they are watching or the replay.
11. Use Facebook ads to promote your shows. (See how Sarah Prout is promoting her Monday Q & A session.)
Consistency is the key – the more regularly you do it the better you become. Don’t be put off my nobody showing up. It takes time to build the following.
You can also do the Facebook live in the group, you don’t need to be admin, and people in the group will get notifications that you are going live, though check with the Group’s admin if it is ok. here is how you can do it:
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