Which social media platform is right for your business?

I am sharing tips on how you can make a decision on which social media platform to choose as your main one for the next 30 days.

One of the biggest mistakes that business owners make is trying to cover all the bases,  following the example of social media influencers.

The thing is those people have teams behind them to represent them on several social media platforms at the same time.

Especially if you are just starting out - it's important that you choose one social media platform and build a system on it which attracts you clients and only then you can continue replicating your success on other platforms.

Step 1

Choose the platform where majority of your ideal customers are present.

Facebook is the easiest option because many people are present there anyway even if they don't use Facebook actively.

Step 2

Choose platform according to your personality and interests.

For instance, if you don't like taking photos or create visual material there is no point in mastering Instagram. ​

One of the reasons why people don't like using social media is because they don't understand how to do it or it hasn't brought them great results. If it is your case you are welcome to join my Weekly Interactive Workshops and I will be able to answer your questions. To do so you need to take a £1 trial into my Membership Community. ​

Step 3

Be consistent.

If you show up consistently you will become better at your offers, your message, you develop your own unique voice. It's easier to be consistent on one or two platforms not several. Consistency will bring you better results.

Step 4

Build relationships. ​

Technology allows us to automate a lot of things, it saves time but you can't automate building meaningful connections - this is where you need to show up and proactively show interest in other people's lives. Use social media to ask questions rather than just broadcast your wisdom. ​

Step 5

Be strategic.

Decide which social media platform(s) is going to be active and which ones are going to be "passive" or representative

Make sure that your "Passive" platforms have up-to-date cover photo and info; bio with the relevant information and an offer to join your email list.

Below there is a short video explaining this approach.​

About the Author Inga Deksne

Helping small business owners to get more visibility, more leads and more profit via Social Media platforms and online marketing strategies. Helping you to launch your services using Facebook ads.

Leave a Comment: