3 Reasons why Facebook ads don’t work

Your activities on Facebook can prevent you from having successful Facebook ads.

Watch the video below where I am sharing what happens when you do your Facebook Live only on your personal profile.

You don't know how to measure your success and what to expect from different type of ads.

You can't predict the efficiency of each Facebook ad but you can create the most favourable conditions. 

Your Facebook ads will cost you less if your audience is responsive aka​ reacts to your ad posts by commenting on them, liking or sharing them. Usually it happens when you deliver valuable information to a "warm" audience people who have heard of you before.

If you create spontaneous ads to random people you will see a very little success with your ads activities.

If you don't have a systematic approach with your Facebook advertising you can't expect return on your investment. ​

​Not all Facebook ads will bring you immediate money. If you sell products or services then you can measure how much money you received as the result of your advertising activities.

If you run a Facebook ad to grow your email list you won't see an immediate return and it depends on your further activities if you can see any results in the future.

If you spend money on Facebook ads to grow your email list but you don't make any offers to people on your list then it doesn't matter how successful your ads were.

Not having clear strategy in place leads having poor Facebook ads results.

​To sum up you need to have a right offer for the right audience. Facebook ads can help you  find the right audience quicker and it depends how compelling your offer is. 

Different offers requires different strategies, if you want help with your Facebook advertising, join my free Facebook group to get free mini training. 

Which social media platform is right for your business?

I am sharing tips on how you can make a decision on which social media platform to choose as your main one for the next 30 days.

One of the biggest mistakes that business owners make is trying to cover all the bases,  following the example of social media influencers.

The thing is those people have teams behind them to represent them on several social media platforms at the same time.

Especially if you are just starting out - it's important that you choose one social media platform and build a system on it which attracts you clients and only then you can continue replicating your success on other platforms.

Step 1

Choose the platform where majority of your ideal customers are present.

Facebook is the easiest option because many people are present there anyway even if they don't use Facebook actively.

Step 2

Choose platform according to your personality and interests.

For instance, if you don't like taking photos or create visual material there is no point in mastering Instagram. ​

One of the reasons why people don't like using social media is because they don't understand how to do it or it hasn't brought them great results. If it is your case you are welcome to join my Weekly Interactive Workshops and I will be able to answer your questions. To do so you need to take a £1 trial into my Membership Community. ​

Step 3

Be consistent.

If you show up consistently you will become better at your offers, your message, you develop your own unique voice. It's easier to be consistent on one or two platforms not several. Consistency will bring you better results.

Step 4

Build relationships. ​

Technology allows us to automate a lot of things, it saves time but you can't automate building meaningful connections - this is where you need to show up and proactively show interest in other people's lives. Use social media to ask questions rather than just broadcast your wisdom. ​

Step 5

Be strategic.

Decide which social media platform(s) is going to be active and which ones are going to be "passive" or representative

Make sure that your "Passive" platforms have up-to-date cover photo and info; bio with the relevant information and an offer to join your email list.

Below there is a short video explaining this approach.​

Which social media platform works best for your business

One of the factors that determines which of social media platforms is best for your business is, of course, the one where majority of your ideal audience is. Another factor is also which social media platform you are comfortable to use.

The third factor is which social media platform brings traffic to your platform the most.

 If it turns out that Twitter is the biggest source of traffic to your website but you don't like spending too much time on it then you can hire someone to do it for.you.

Why traffic to your website is important? Because website is your "property" whereas all social media platforms belong to someone else.

It makes sense to focus on that platform that works the best.

That'w why you need to have tools in place that would allow you to measure which social media platform drives the traffic the most.

You need to know how many people if any visits your website. I have spoken to many business owners who were complaining that they have spent so much time creating content (writing blogs) but they still don't have paying customers.

The first thing that you need to do is to know your data. You can do it by installing one of the following tools (there are more of them but I will focus only on three of them)

Google Analytics

If you have just Google Analytics you are golden. It shows exactly where traffic has come from.

I would recommend that you ask your web developer to help you to connect Google Analytics with your website, there is slight learning curve to understand how to use it but you can get basic data like Source of Traffic.


This tool not only provides a variety of data about your website, even if you just go a free version.

Especially I like the one which measure how many people have read till the end of the page. See pictures below.

At the beginning of the page - 69% of the readers.

Towards the end only 13% which means that you need to put your call to action in several places throughout your article. 


Clicky is the real time analytics and easy to connect with your website.

It's enough to have just one system to track your traffic. But you do need to have one to measure where the traffic come from so you can focus on the right platform. ​

To receive Personalised 5 Step Social Media MAP sign up below:

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Your Personalised 5 Step Social Media MAP

Do you want to learn how to be efficient with your TIME and Money to keep solid presence on Social Media?

It's impossible to be actively present on all social media platforms unless you employ agency to work for you. But it's possible to use social media for your business efficiently without spending 24/7 online.

I will show you how to create a personalised 5 step Social Media Monthly Plan.

If you want to receive all 5 steps as a separate document, it will be ready on 1st December. You can sign up below for your complimentary copy

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How to use social media efficiently for online networking

Social Media can be time and energy drain if you don't create systems around it. In the beginning it will require some sort of willpower to make this activity as a habit but soon enough you will see positive results in your business because of that.

One of the mistakes business owners make is wanting to have "viral" content and engagement without engaging themselves.

Social Media is perfect either to connect with fellow entrepreneurs that you've never met in real life or deepen relationships with those whom you met at networking events or seminars etc.​

To save time I would recommend that once a month (at the end of the month) you look through your online connections  on all social media platforms that you ​use.

Note: if you do it once a week it will take you less time.

The idea is that first you go through connections and create a list only, schedule in the calendar when you are going to connect with them and stick to your schedule.

Below there are examples how you can see quickly who your new connections are.

Note: by connecting I don't meant that you send them a link with your offer or add them to your mailing list without their permission. I am talking being really interested in the other person. ​

Facebook Personal profile  can be used for business very successfully, the rule here is simple - be interested in other people. Don't try to sort them out with your offers either free or paid, make a connection first. 

In my books, the person who sends a friend request should be the first one who follows up with a message but very often it's not the case.

Below you can see how you can see your latest connections. Make a note in your calendar when you are going to connect with them, but before that look at their profile - what's happening in their lives, whether you have common friends - this will help you to start the conversation.

Big no-no for me is when somebody sends me a friend request and send after I've accept sends me an invitation to like their page, they've got unfriended straight away.​


Similarly, on LinkedIn you can sort your contacts by date when you connected and reach out to the newest first. At this time you don't need to send them messages; put the date in the calendar when you are going to do it. At the moment we are focusing on the overview.


If you use Instagram just for posting pretty pictures and you are not focusing on increasing engagement then you can skip this step. But even out of interest you can find out who is following you and you may choose to follow them back. (you don't have to)​

Go to your Instagram account on desktop and click on "Followers" ​

This a great app to have clarity about your followers on Instagram 


Currently I am not using Twitter actively but once a month I look at my followers and choose whether I want to follow them back. ​ When you go to your Twitter account you click on your Followers tab and see all new connections. 

Some people have a nasty habit to follow you and then unfollow, these people definitely are not your potential business collaborators or clients, to eliminate these unfollowers I use https://app.manageflitter.com

If you do these activities weekly it will take you less time to implement. Remember to allocate some time to build relationships. Networking online is similar to networking in real life, only difference is that you use virtual space.

If you want to learn how become more efficient with your networking activities I  recommend a great book by Andy Lopata ​"Recommended: How to sell through networking and referrals.

7 Steps to make massive changes – Inspirational Thursday

7 Steps to make massive changes

No matter how much we want to improve our lives we create a lot of resistance to implement those improvements because it means that it will bring changes.  We don't like changes by default because changes mean unknown, and unknown is scary. 

I have put together 7 steps to make the implementation process easier. Treat it like a game.

An Amazing Game of Stepping Up!

1. Evaluate your current situation

(you can divide it into areas: Health, Money, Relationships - Friends/Family, Romantic Relationships, Home, Fitness etc.

2. Choose not more than 3 areas that you would like to change during this month.

It's easier to stay focused on no more than three desires thus you can take consistent actions and make your dreams come true.

3. Write down what you would like to change.

Writing process brings clarity and focus.​

4. Fall in love with your current situation, accept it fully.

This will help you with the next step. No matter how bad the situation seems it's perfect in its imperfection.​

5. Make things even better rather fixing them.

When we try to move away from pain we still are focusing on pain. As we know what we focus on grows. That's why it's important to accept your current situation.​

6. Make a commitment to take consistent steps every day even if they are tiny ones.

It's not important how big steps you take into the right direction the main thing is that you keep moving.​

7. Have a non-judgmental approach towards yourself while you are making changes.

I truly believe that there is no point in judging yourself for not taking action or making progress. You either do it or not do it. Be compassionate with yourself.

Watch the replay of my Facebook Live - here I am giving you examples how these 7 steps work.​

Building connections on social media – March review

Your social media presence - March Review

If you want to be successful with your social media activities, you need to take stock in the end of each month to evaluate the efficiency of your activities so  you can plan your time better for the following month.

Each of social media platforms has its own stats that you can check. I have written an article how you can do it - Social Media MAP.

This month I would like to focus on building connections through your social media platforms. 

Sometimes we connect with followers aimlessly just for the sake of having large following, Last week I was running Facebook Adventure challenge where I was mentioning the importance of connecting with people. 

Be curious about people. Show interest first! Reach out!

Click to Tweet

Create a habit to do it weekly then it will take you less time if you do it on regular basis. 

Choose one or two platforms and send private messages to people who connected with you recently. Just by doing this exercise I've noticed that some of my connections have connected with me both on Facebook and LinkedIn but we have't exchanged messages. 

I personally assume whoever reach out to connect follow up with a short message. But we can be proactive and start conversation ourselves. 

What about you? How do you connect with people via social media? Do you proactively seek new connections?

How to get results from your social media activities in March

Two months have already gone and it’s time to evaluate whether your social media activities have brought desired results, and make sure that March is going to be even better month for your business.

How to get results from your social media activities in March

Step 1 

Take a piece of paper and divide it into two parts.

On the left-hand side write “Social Media Challenges” and list all the frustrations you had around social media – one per line.

On the right- hand side opposite each of the problem write what you would like to have instead.

For instance,

Problem: Nobody is engaging with my content       Desired result: I want my content to go viral.

After you have done your exercise forget about the “problem part” and focus on the desired results.

Now this becomes your “Intention List for March” 

If you want to get energetic support with working on your list join my free Facebook group “Social Media Magic with Inga” and you can tap into a collective energy of the group.


Step 2

Choose one or two platforms that you will master during March so they become integral part of your marketing strategy. When you focus on one platform you will be able to learn quicker. There is plenty of info available on the Internet for free, if you want to get additional help find an expert of that particular platform who you resonate with the most and hire them.

Step 3

Be consistent. When you need to be consistent only on one platform it becomes easy.

If you feel lost and don’t know where even  to start fill in this short survey to qualify for a free 30 min consultation.

Step 4

Regularly check the stats of your chosen social media platform. Each of social media platforms has their own stats or you can use 3rd party apps to track everything in one place. Read more about this in my article Social Media Monthly Action Plan.

Step 5

Use the “Miracle Mindset” Approach.

Imagine and visualise how you want to feel by the end of March. Feel in advance the sense of accomplishment.

Here is an instruction how you can do it.

Miracle weekend!


3 stages of live broadcasting – how it impacts your business

This article is written to help entrepreneurs who haven’t tried live broadcasting yet, or tried a couple of times but haven’t turn it into a business tool. It doesn’t cover technical aspects (which button to press) it’s more about mindset and how to overcome any internal blocks of using live broadcasting tools.

Many business owners know that livestreaming is hot right now and it is the easiest and fastest way to connect with your audience . Yet, not many businesses embrace it. Facebook is actively promoting the use of Facebook live, if you use Facebook Live on your business page you will see that it gets more organic reach than your other posts.

Facebook is heavily investing in promoting the use of Facebook Live, in London you can see these ads at the bus stop.

bus stop ad FB

I have “convinced” many business owners to give it a try at least once. You most likely won’t get customers after the first or second live broadcast but you will become more visible to people who never heard of you before, and based on your content they can become loyal followers, and then customers.

In this article I would like to talk about 3 stages of live broadcasting that influences whether you become a proficient broadcaster or you have disappointing results.

3 stages of live broadcasting – how it impacts your business

Stage 1 – Pre-broadcasting

This stage starts from the moment when you decide that you are going to do a live broadcast. It can be the case that you feel determined to do it on regular basis and embrace technology and unease of a livestreaming.

The length of this stage depends on how much inner resistance kicks in. You may come up with the excuse that you don’t have a fancy tripod or place to do the broadcast, or you have a face for radio on that day.

It’s important at this stage to be aware that these are only excuses. You can create a stand from your books while you are waiting for your tripod to arrive. As you can see in the image below there was my very first broadcast two years ago and I had to be creative to make sure that people can see me.

Adobe Spark (25)

To make sure that you move swiftly from stage 1 to stage 2 the best way is just do it – jot down ideas that you are going to talk about, and press the button. Start your broadcast with welcoming replay viewers and greeting live viewers.

Stage 2 – Live broadcast

This stage is the easiest one. Once you’ve pressed GO Live there is no way back and you just go ahead.

Don’t worry if nobody is watching you live, tailor your broadcast for the replay viewers, besides you always can repurpose your content and if there is no interaction it means that you have less editing work to do.

Things to remember at this stage – it’s a talk, it’s not a presentation. Yes, it helps, if you have a structure of your talk, but the essence of the livestream is interaction. You want engagement not just to deliver your talk.

If you still don’t feel brave enough to try livestreaming, connect with me, I have great record at converting newbies into active livestreamers.


Stage 3 – after the broadcast

This stage determines how soon you are going to do your next broadcast. At this stage there is a tendency to be super self-critical and judgmental. Sometimes you want to delete your broadcast as soon as it is finished.

Self-reflection is useful only when you are focusing on how you can improve your performance rather than keeping digging into what went wrong, and that you are not going to do it ever again. We tend to be our harshest critics.

You need to understand that the only way to improve your livestream presence is only by practising it on a regular basis. Yes to listening to training on how to do live broadcasts; yes to read tips on improving your presentation skills; watch other broadcasters and pick up their techniques, but ultimately you need to do live broadcasts on regular basis if you want to be good at doing them.

Your viewers don’t want you to be perfect, they want to learn from you and learn about you.

I have set a support group that helps you to get your social media activities done, including practising livestreaming in a safe and supportive environment Social Media Mastery and Business Journey Club.


Priority tickets (1)

Do you make these 5 silly Facebook advertising mistakes?

Some business owners still remember the time when their fans could see almost all of their posts and now they resent the idea that Facebook doesn’t provide full exposure.

It seems that only “organic reach” shows how successful or not you are on Social Media. It’s a misconception.

We need to remember that  a few years ago a number of business pages was significantly smaller, the competition for space in the news feed was less. It’s impossible to cram updates from all of your friends, groups, and pages you are following in the news feed. Facebook wants to provide a good experience for its user that’s why updates from the pages are shown only when fans are engaged with the content.

Mistake N1 Not running Facebook ads at all

If you never tried Facebook ads before because you don’t know how to do it, don’t let it stop you from having success with your Facebook marketing. Facebook ads are one of the cheapest forms of advertising.

If you want to have a business rather than an expensive hobby than you need to become serious about investing in your marketing. I’m not suggesting that you need to hire me (though I would be thrilled to help you). I’m saying that you need to become serious about wanting to serve your future customers. You need to let people find you.

Facebook ads are not just about getting new fans. Facebook ads can help drive traffic to your website, events or offers.

Mistake N2 Using the easiest promotion option

You have probably noticed that Facebook from time to time suggests to promote posts or reach the new milestone and get new likes.

When you never tried ads this option seems much easier, yes, it offers some targeting as well. There are times when you can just boost post and reach as many people as you can but usually you are better off when you create your ad via Ads Manager or Power Editor.

One of my clients have two different pages, one fan base was built using page like ads via Ads Manager, the other page via the option Promote page. It seemed that second page got more fans quicker but engagement level remained low. Whereas whilst it took time to build community around the first page the engagement level is always high.

My recommendation – do some extra work and use Ads Manager or Power Editor to create your ads.

Mistake N3 Give up too early

A typical scenario – you’ve set up an ad, put a lot of money but no results. So you stop the ad, curse the Facebook and swear never spend money on those stupid ads.

First of all, you need to give at least 24 hours to see whether ad is working or not. I used to make this mistake and if I didn’t get wanted results on the first day I scrapped the ad and started everything from scratch.

The reason why your ad may not be working is that your sales page is not converting, or your offer is not compelling enough, or the picture for your ad is not catching attention. Which brings us to mistake N4

Mistake N 4 Not monitoring your ad

You need to monitor your ads daily to see how they perform. You can’t just create an ad and forget about it. You need to see whether it works or not. If you don’t have enough clicks it means that either copy or picture is not working. When you make changes, make one change at a time. This is what I like about Facebook ads you can tweak them on the go, you don’t need to redo the whole ad, just adjust different elements.

Mistake N5 Not knowing your numbers

Before you start your ad you need to know your numbers so you can see whether you are making money back with your ads or you are losing. If you direct people to you offer that brings you £2,000 as a result, do you think that £200 is too much of investment? Without getting clear what results bring you profit there is no point in doing the ad at all.

             Let’s explore Facebook Ads together during the series of free live training.



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