What emotions come to your mind when you talk about your activities on Social Media?
Are you happy and can’t get enough of it?
Or you treat is a necessary evil because there is such a huge hype about it?
Or you are frustrated and baffled?
No matter what you do, no matter how much you post, you can’t see obvious results that would tell you that Facebook work for you.
If the latter describes your feeling, I would suggest that you STOP posting anything on Facebook right now, and concentrate your efforts on something else. Because:
Unless you fall in love with your page you will never get the results!
Or before you find somebody who loves Social Media and can represent you on Facebook.
When you enjoy your activities on Facebook, then it will
ideas come to your mind,
and you find different ways how to engage your audience.
As the result you are getting new clients, and people start buying from you.
First of all, you need to remember that Social media is not about you but about your audience and Social media is a connector between you and your potential customers.
By communicating with your audience you introduce your products or services to them gradually, you educate them about benefits of your offer, and most importantly you bring value.
Secondly, you need to understand where your audience hangs out. If they prefer LinkedIn and don’t even have an account on Facebook, no wonder that you don’t get any response.
Thirdly, think which of Social Media channels you prefer working with, pick one and excel there.
Be consistent and present on it, your energy will draw people to you. You will find your tribe.
Ok, if you hate Social Media and can’t possibly imagine that you would ever love it, then choose which action to take offline and be consistent – go to networking events, give talks, write articles.
Whatever you do, do it with love and you will see results.
When love is you guiding energy, you stop acting from a scarcity position.
You don’t stretch yourself thin across all possible Social Media channels because you are afraid of missing out on a potential customer.
You stop becoming needy!
Though I do believe that you need Social Media presence anyway to help people to find you easier, but you can delegate maintenance of your Facebook presence to somebody else who loves doing it.
If the only thing that stops you from finding clients via Facebook is lack of understanding how it works I have a solution for you.
I’ve created Social Media Support Hub, a place where you can find necessary support and guidance through Facebook labyrinth.
This Saturday I am running a webinar to members only on how to integrate Facebook into your overall marketing mix.
It’s an interactive webinar where participants can ask questions and interact with each other.
We will look at how your activities on Facebook contribute to your lead generation and what can be improved or what to choose instead.
As the membership area is in a beta mode yet, I am offering a very low investment solutions and it’s your monthly decisions, if it doesn’t bring the value you can cancel any time.
In the comments below please share your emotions towards Social Media.
Making Social Media Easy! Helping small business owners to get more visibility, more leads and more profit via Social Media platforms. Follow Inga on Periscope @ingadeksne