This article will be helpful for those who write a blog but don’t get many readers. Before we go to
You need to be able to track it. One of the easiest ways to do it is through Google Analytics.
I know that majority of my traffic comes from Facebook but this is because Facebook is the only Social Media platform that I use on regular and consistent basis. I plan to make a research for the next 30 days and explore which of the platforms will bring me the most traffic. Of course, you can go the easiest way and use a scheduling app like Hootsuite when with one click of a button you send your links to various sites simultaneously. Because it is easy and technically possible it doesn’t mean that you have to use it. You need to be more creative about this.
You need to streamline the process not to automate it.
You can prepare different tweets with the link to your blog and schedule them using, for instance, Hootsuite or any other app of your choice.
Alternate it with pictures, nowadays picture tweets get more attention than regular tweets.
Watch this video how to do it.
Use Canva.com or AdobeSpark to create your graphics.
Using Adobe Spark you can create a short video promoting your blog, a video stands out even more than pictures.
When you create a short video that promotes the title of your blog, you can reuse it on other platforms as well including Facebook and Instagram.
Even though there are still debates whether you can duplicate your original blog posts on LinkedIn Pulse or not, I would recommend that instead of duplicating your posts, write up a summary of it on LinkedIn Pulse and provide the link to your website thus ensuring that there is a traffic back to your website.
You also can share the links as an update to your profile. The advantage of using LinkedIn Pulse is that everything that you publish through LinkedIn Pulse stays on your profile while profile updates vanish.
Similar recommendations as for Twitter but I wouldn’t recommend to use Hootsuite, upload everything directly on Facebook. Facebook provides you an option to schedule your posts in advance.
Video options mentioned in the paragraph about Twitter are especially recommended on Facebook.
Facebook will give you a lot of organic reach for video posts, even if you use Adobe Spark to create 4 seconds video it will be considered as a video post.
Don’t make a mistake by sharing your blog post only once on Facebook.
Somehow page owners think that they “bother people with their links”, look at your insights – if only four people saw your blog posts chances are that only one of them read it. But you don’t need to repeat yourself there are different ways how to present your blog on Facebook.
To share your blog post on Facebook you can:
If you want to get better understanding of Facebook and get results from your activities on Facebook join my live project “Facebook Adventure”
Use Facebook Live or Periscope to introduce your blog, give the summary or talk about the subject that you have mentioned in your blog and invite people to read the article and leave the comments. Use bitly.com to make shorter and memorable links.
You can create a discussion on Blab and invite people to join you on blab and direct them to your blog if they want to read more about the topic, after the show you can add your blab recording to the post.
Many business owners undervalue the importance of Pinterest as a traffic driver, it’s not just a collection of pretty pictures, but when you create your pins correctly it can become one of the main sources of visitors to your page.
You can “pin” photos directly on your Pinterest board from your website using either Pinterest extention plugin on your browser or by using share plugin like “Sumome” or you can upload a photo on your Pinterest board and adding all necessary information. Don’t forget the right size for your Pin so it’s stands out.
Use Canva for work (paid option) to create different sizes simultaneously.
It’s a visual tool and you need to be creative. The important thing to remember that at the moment you can’t post clickable links on Instagram posts, and there is no use to type the link because people won’t be retyping it. But you can change a link in the bio as often as you need when you showcase your blog.
The above tips were tips to get free traffic but you shouldn’t neglect paid options. Using online advertising strategically can bring you great return.
If you have additional ideas how to drive more traffic to blog posts, please post them in the comments, and if you enjoyed reading them please share this article with your people.
If you want to get access to more tutorials and get help with your social media questions, please join my free group on Facebook. Social Media Magic with Inga.
Making Social Media Easy! Helping small business owners to get more visibility, more leads and more profit via Social Media platforms. Follow Inga on Periscope @ingadeksne