Tag Archives for " Social Media "

Building connections on social media – March review

Your social media presence - March Review

If you want to be successful with your social media activities, you need to take stock in the end of each month to evaluate the efficiency of your activities so  you can plan your time better for the following month.

Each of social media platforms has its own stats that you can check. I have written an article how you can do it - Social Media MAP.

This month I would like to focus on building connections through your social media platforms. 

Sometimes we connect with followers aimlessly just for the sake of having large following, Last week I was running Facebook Adventure challenge where I was mentioning the importance of connecting with people. 

Be curious about people. Show interest first! Reach out!

Click to Tweet

Create a habit to do it weekly then it will take you less time if you do it on regular basis. 

Choose one or two platforms and send private messages to people who connected with you recently. Just by doing this exercise I've noticed that some of my connections have connected with me both on Facebook and LinkedIn but we have't exchanged messages. 

I personally assume whoever reach out to connect follow up with a short message. But we can be proactive and start conversation ourselves. 

What about you? How do you connect with people via social media? Do you proactively seek new connections?

How to get results from your social media activities in March

Two months have already gone and it’s time to evaluate whether your social media activities have brought desired results, and make sure that March is going to be even better month for your business.

How to get results from your social media activities in March

Step 1 

Take a piece of paper and divide it into two parts.

On the left-hand side write “Social Media Challenges” and list all the frustrations you had around social media – one per line.

On the right- hand side opposite each of the problem write what you would like to have instead.

For instance,

Problem: Nobody is engaging with my content       Desired result: I want my content to go viral.

After you have done your exercise forget about the “problem part” and focus on the desired results.

Now this becomes your “Intention List for March” 

If you want to get energetic support with working on your list join my free Facebook group “Social Media Magic with Inga” and you can tap into a collective energy of the group.

 

Step 2

Choose one or two platforms that you will master during March so they become integral part of your marketing strategy. When you focus on one platform you will be able to learn quicker. There is plenty of info available on the Internet for free, if you want to get additional help find an expert of that particular platform who you resonate with the most and hire them.

Step 3

Be consistent. When you need to be consistent only on one platform it becomes easy.

If you feel lost and don’t know where even  to start fill in this short survey to qualify for a free 30 min consultation.

Step 4

Regularly check the stats of your chosen social media platform. Each of social media platforms has their own stats or you can use 3rd party apps to track everything in one place. Read more about this in my article Social Media Monthly Action Plan.

Step 5

Use the “Miracle Mindset” Approach.

Imagine and visualise how you want to feel by the end of March. Feel in advance the sense of accomplishment.

Here is an instruction how you can do it.

Miracle weekend!

 

Changing your Social Media Strategy in 2017?

2017 is just around the corner. Is it going to be different?

Or will it be the repeat of 2016 – hopeful and full of plans in the beginning and disappointing in the end?

Do you plan to change your Social Media Strategy in 2017?

Let’s face it if you keep saying that you need to do more on social media and still haven’t done anything about it where are the guarantees that it won’t be the same old story in 2017?

There are a few common problems business owners have with their attempts to get results from their social media presence:

• Not having business systems in place – not having a clear process to attract clients – from the moment when they haven’t heard of you till becoming your paying customers.

• Not knowing which social media platform to choose to get visibility for your business.

• Not integrating social media efficiently – you do a lot of work but don’t get the results no wonder if you want to give up.

• Letting your ego dominate your day – causing fear of being visible, being judged and making mistakes.

•While knowing what you need to be doing but  for some reason you are not doing it.

If any of the above resonates with you, please, get in touch.

Let me guide you through the labyrinth of social media and create a workable strategy for 2017.

I have an opportunity for you today that will take care of you and your business in 2017 ensuring that your experience and results improve.

Spend 90 min with me where we draft out the strategy for 2017 and create an actionable plan to make it easy for you to implement  and save you the reality of “failing to plan, plan to fail”.

victoria-sep

Working with me:

• You’ll learn how to be visible to your ideal audience.

• You’ll feel excited to be excited.

• Because it will cover everything that stops you.

• You’ll know which platform is most suitable for you.

• How to reach your clients in the most effective ways.

• How to leverage your time on other social media platforms.

• You’ll feel confident sharing your message to the world.

testimonial-carole-ann-rice

Book your session with me now and let’s make it easier for you to earn lots of money in 2017.

Your investment is only £297 and 90 minutes of your time to work with me on one to one basis.
(a payment plan is available)

You can book your session for December or January.

If not now then when?

The investment is £297 and 90 minutes of your time. (a payment plan is available)





Wouldn’t it be great to enroll clients from the very beginning of  2017, and  discover the joy of running your own business every day?

Don’t delay get in touch today. 

Tips on how to get more views on your blog via Social Media

This article will be helpful for those who write a blog but don’t get many readers. Before we go to

tips on how to get more views on your blog via Social Media

 

You need to be able to track it.  One of the easiest ways to do it is through Google Analytics.

I know that majority of my traffic comes from Facebook but this is because Facebook is the only Social Media platform that I use on regular and consistent basis. I plan to make a research for the next 30 days and explore which of the platforms will bring me the most traffic. Of course, you can go the easiest way and use a scheduling app like Hootsuite when with one click of a button you send your links to various sites simultaneously.  Because it is easy and technically possible it doesn’t mean that you have to use it. You need to be more creative about this.

You need to streamline the process not to automate it.

You need to streamline the process not to automate it.

Twitter

You can prepare different tweets with the link to your blog and schedule them using, for instance, Hootsuite or any other app of your choice.

Alternate it with pictures, nowadays picture tweets get more attention than regular tweets.

Watch this video how to do it.

 

Use Canva.com or AdobeSpark to create your graphics.

Using Adobe Spark you can create a short video promoting your blog, a video stands out even more than pictures.

 

When you create a short video that promotes the title of your blog, you can reuse it on other platforms as well including Facebook and Instagram.

LinkedIn

Even though there are still debates whether you can duplicate your original blog posts on LinkedIn Pulse or not, I would recommend that instead of duplicating your posts, write up a summary of it on LinkedIn Pulse and provide the link to your website thus ensuring that there is a traffic back to your website.

You also can share the links as an update to your profile. The advantage of using LinkedIn Pulse is that everything that you publish through LinkedIn Pulse stays on your profile while profile updates vanish.

Facebook

Similar recommendations as for Twitter but I wouldn’t recommend to use Hootsuite, upload everything directly on Facebook. Facebook provides you an option to schedule your posts in advance.

Video options mentioned in the paragraph about Twitter are especially recommended on Facebook.

Facebook will give you a lot of organic reach for video posts, even if you use Adobe Spark to create 4 seconds video it will be considered as a video post.

Don’t make a mistake by sharing your blog post only once on Facebook. 

Somehow page owners think that they “bother people with their links”, look at your insights – if only four people saw your blog posts chances are that only one of them read it. But you don’t need to repeat yourself there are different ways how to present your blog on Facebook.

To share your blog post on Facebook you can:

  • share a direct link
  • create a post in Power Editor and add different picture and/ or information.
  • post a photo and add a link to the blog post in the description.
  • create a slideshow from three to seven pictures and add the link to your blog post.

If you want to get better understanding of Facebook and get results from your activities on Facebook join my live project “Facebook Adventure”

Live Stream

Use Facebook Live or Periscope to introduce your blog, give the summary or talk about the subject that you have mentioned in your blog and invite people to read the article and leave the comments. Use bitly.com to make shorter and memorable links.

You can create a discussion on Blab and invite people to join you on blab and direct them to your blog if they want to read more about the topic, after the show you can add your blab recording to the post.

Pinterest

Many business owners undervalue the importance of Pinterest as a traffic driver, it’s not just a collection of pretty pictures, but when you create your pins correctly it can become one of the main sources of visitors to your page.

You can “pin” photos directly on your Pinterest board from your website using either Pinterest extention plugin on your browser  or by using share plugin like “Sumome” or you can upload a photo on your Pinterest board and adding all necessary information. Don’t forget the right size for your Pin so it’s stands out.

Use Canva for work (paid option) to create different sizes simultaneously.

Instagram

It’s a visual tool and you need to be creative. The important thing to remember that at the moment you can’t post clickable links on Instagram posts, and there is no use to type the link because people won’t be retyping it. But you can change a link in the bio as often as you need when you showcase your blog.

The above tips were tips to get free traffic but you shouldn’t neglect paid options. Using online advertising strategically can bring you great return.

If you have additional ideas how to drive more traffic to blog posts, please post them in the comments, and if you enjoyed reading them please share this article with your people.

If you want to get access to more tutorials and get help with your social media questions, please join my free group on Facebook. Social Media Magic with Inga.

join the group

 

Social Media Monthly Action Plan (MAP)

Social Media Monthly Action Plan (MAP)

(to be used in the end of each month)

 

  • Do you think that it’s impossible to deal successfully with numerous Social Media channels?
  • Have you almost given up on getting results from Social media?
  • Do you want to learn how to be efficient with your TIME and Money to keep solid presence on Social Media?

This article will help you to monitor your current success with your Social Media platforms and set new goals each month.

First of all, list all your Social Media platforms.

I will give you example of my presence on Social Media, it’s not perfect but it will help you  understand how you can evaluate your situation and what you can do about it. By not perfect I mean I have very little time to manage my own platforms as I do it for my clients, so my Social Media presence gets leftovers of my attention. Still I manage to generate leads and build my list using Social Media so I hope this approach will be useful for you.

Step 1.

Take a piece of paper/type on computer all Social media platforms you have accounts on without any judgement.

For instance:

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google+
  • YouTube

Step 2.

Evaluate current situation on each of the platform.

Step 3.

Set your actions for this platform for the following month.

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LinkedIn-Logo-02LinkedIn

Look at the number of connections you have made during the last month. Evaluate if any leads/signups came from LinkedIn directly.

This is also a reminder for you to follow up with people who have connected with you in the last month, if you haven’t done it already.

Implementation:

Go to your LinkedIn profile, click on Connection and sort them by “New”

1_LinkedIncontacts

Collect Leads Business Cards New Customer Prospects NamesThen you look how many new connections you have made but most importantly have you followed up, if not, put a date in the calendar when you are going to do it. If you don’t do anything with your LinkedIn connections it is similar to going to networking events, collect a bunch of business cards and store them in a shoe box.

 

Do you use LinkedIn Pulse? It’s LinkedIn publishing platform and allows you to position yourself as an expert in your field. Plus, everything you post on Pulse remains on your profile.

3_posts Linkedin

As you can see my latest post was done only on 4 June which is 3 months ago. This is clearly an indicator that I need to post at least once a month. If you publish on regular basis, check your stats.

If you haven’t published anything yet, I highly recommend exploring this option.

Lead generation:

Have you got any leads from your activities on LindkedIn? Are there any signups?

 

Action steps for the following month:

⇒ Follow up latest contacts.

If you’ve been at networking events and exchanged business cards with some people, connect with them on LinkedIn. But, please, don’t use automated standard text for connection, mention something from your conversation and where you met then.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

facebookFacebook

Use Google analytics to see if any traffic to your website came from Facebook.

You can evaluate how many new fans you acquired but this is less important in comparison whether you get any signups or visits from your Facebook page.

For instance, looking at my Google analytics I can say that Facebook brought only 15% of my traffic.  But here you need to dig deeper. If you don’t get enough traffic from Facebook, is it because people don’t click on the links or is it because you haven’t posted any, or you were inconsistent on your page?

To answer these questions, you need to look at your Facebook Insights.

4_post reachFB

 

By default they will be showing you data for the last 7 days. I would encourage you to check your insights weekly to adjust your activities on Facebook.

By looking at Insights you need to become crystal clear whether Facebook is not working for you or you are not working Facebook.

If you don’t post consistently or don’t provide valuable content; if you don’t use Facebook for lead generation then it’s not Facebook, it’s you, I am afraid.

Implementation:⇒

You can use either Agora Pulse http://www.agorapulse.com  (they have a free option) or Simply Measured http://simplymeasured.com/.

There are more Social Media Tools you can check at RazorSocial website http://www.razorsocial.com/ to learn more about variety of online tools.

Evaluate which post type gets the most of engagement. Sometimes all you need is to start posting on regular basis. At least once a day. I have recovered pages from the “dead zone” (nothing was happening on the page for a year, so no engagement no reach) to a vibrantly performing page that not only generated leads but also brought money. It usually takes 3 months on average to see results. (if you want to book your free consultation, please fill in this form http://bit.ly/SMinga

Lead generation:

Have you got any leads from your activities on Facebook? Are there any signups?

 

Action steps for the following month:

⇒ Make a decision what you can improve, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

instagramInstagram

Evaluate how it worked for you in the previous month. I will give you an example with my Instagram adventures. I used to be very indifferent to Instagram and quite frankly didn’t get it. Yes, I posted pictures there, but till recently I even hadn’t had my bio written.

Last month I decided to post on regular basis – at least one post a day adding call to action. I should say that it has improved not only my presence on Instagram but also on Facebook because I shared my posts on Facebook as well.

You can check your Instagram statistics on http://iconosquare.com

Example of stats of my Instagram:

5_instastatistic

As you can see it also shows you how many followers you’ve lost. Do the analysis by checking each of the follower to understand the reason, sometimes people follow many people to get the numbers up. When those people follow them back,they unfollow them. It’s a strange practice when people equals their success with number of followers they have.

When I look at the lost followers, I answer only one question – if this person represents my target audience. If not you don’t need to worry. If you are losing constantly people who are your target audience then it signals that you need to reconsider your content strategy.

Have you got any leads from your activities on Instagram? Are there any signups?

 

Action steps for the following month:

⇒ Make a decision what you can improve, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

twitter1Twitter

The same procedure here. Evaluate your current situation, look at your stats:

Go to your Twitter account, click on your photo thumbnail and you will get a drop-down menu. Click on Analytics.

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6_Twitter1

It opens the analytics. You can go in-depth and explore each of the tab. I recommend  viewing  your analytics weekly so you know what affects your activity on your Twitter.

7_Twitter2

 

I can compare my current month and previous month statistics, and see that August is obviously a great month for my Twitter affairs:

8_twitter comparison

pinterestPinterest

Pinterest also has analytics and it shows you what kind of pins get more engagement. I don’t use Pinterest that much but make sure that you use Pinterest plugin on your website and you add website links to it, then when somebody pins picture from your website it will lead back to your website.

When I don’t use the platform on regular basis, I choose one month when this platform becomes my main focus to test whether it is a viable tool for my business needs. Before you have dismissed any Social Media platforms apply marketing tactics in practice at least for one month to see results.

 

You need to go to your Pinterest profile, click on the wheel icon and then on Analytics:

9_pinterest

Below there is an example from my Pinterest analytics. I am not ashamed of sharing the results because they prove my point  – if you are not focusing on the platform it doesn’t work for you.

Look at my results which are not bad taking into account that there is growth but if we look at numbers that growth is insignificant.

10_pinterest1

Don’t allow numbers to fool you, I haven’t done anything but numbers are still growing.  You need to dig deeper and understand what has contributed to the growth.

The most viewed pin is about Social Media but it is not my pin, it takes to a different website not mine. The second most viewed  pin is from a fellow unicorn fan, which doesn’t do anything to my business, the same as recipe pins.  You need to decide how to get more traffic to your website from Pinterest if you choose to work on this platform. In my case I am going to outsource somebody to create pins that would represent information I publish on my website, draws attention and drives traffic.

Action steps for the following month:

⇒ Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

gplusGoogle+

I have to admit I haven’t visited Google+ for ages, I used it for occasional “link dump” but nothing more. It has lost its appeal to me. It may be different to you. I don’t know exactly how you measure your impact from Google+ as well. Apart from obvious, number of followers and views.

12_Googleplus

 

You can also check if you have mentions, and when you click on the tab Home it will give you a drop-down menu, click on “People” and see who have followed you.

13_googleplus

To my surprise it turned out that I was added by 89 people and I couldn’t be bothered to add them back.  Not because I don’t respect those people but again to prove the point that it is not about the numbers but how you interact with people.

Since Periscope and Blab have entered Social Media scene Google Hangouts have lost their significance for me.

But you need to evaluate for yourself. If you write blogs it’s good to share them on Google+ but make sure that you engage with people too. Share their posts or comment.

Action steps for the following month:

⇒ Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

YouTube_logoYouTube

To see your YouTube analytics go here https://www.youtube.com/analytics

You can choose which time period you want to explore, see where traffic has come from.

 

14_YouTube

 

Based on this information you can decide to create more videos or how you can promote your existing ones. Do you have links in the description part of the video? You need to prompt people what to do when they’ve finished watching your video.

If you are on Periscope, upload your videos on YouTube. Not everyone uses Periscope, and scopes are live only for 24 hours.

 

Action steps for the following month:

Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

⇒ Hope that was useful for you and you can apply it for your Social Media activities.

What is scheduled gets done!

If you don’t know which platform to go for, fill in this form and let’s have a complimentary chat http://bit.ly/SMinga

 

Championing your cause through Social Media – a case study

This posts is about a business owner Barbara Fernandez who is passionate about teaching people that raw food can be not only healthy but also tasty and easy to prepare.

I met Barbara Fernandez at one networking event. She made me feel like a celebrity because she is one of my subscribers and she instantly knew what I do and it felt good.

I was drawn to Barbara because I am exploring options of healthy living. Barbara champions raw food. She shares easy and quick raw food recipes to her audience showing that raw food is more than just boring salads.

Recently Barbara entered a competition where she can prove that healthy food can be delicious and easy to prepare. All she needed was  to get enough votes so top industry experts would even consider her.

You can cast your vote for Barbara till 23 February here 

She approached her Social network and posted on her friends’ wall the following message:

barbara's post

Usually I am very peculiar about allowing people to use my Facebook space for their purposes without asking me first.

Though I could feel Barbara’s passion, and I know that it is not an easy thing to ask for help and support. I think it was very brave of her. I believe in Barbara’s motives and I supported her cause wholeheartedly.

What would I do differently to get my friends and fans attention:

⇒ I would create a post on my wall and tag my friends asking for their support. Why this is the best way:

First of all, it saves time, you need to post it once, tag your friends and it appears on their timeline and is visible to their friends.

Secondly, if your friends can have a choice – approve the tag and let the post appear on their timeline or not.

⇒I would create a video and uploaded it both on YouTube and Facebook with the link to the voting page.

⇒I would promote the post with the request to vote and reasons why it is important using Facebook Ads manager.

For instance, this is the post which I would invest some money in, to have a wider reach:

 

 

When I met Barbara for a raw food lunch I was fascinated by her approach to create material to her audience. While we had our meal she created 3 short videos about each of the course we got, describing the ingredients and how tasty the meal were. This is video report from our meeting.

This is one of Barbara’s videos showing our visit to the “Wild Food Cafe”

 

You can visit Barbara’s Facebook page “TheRawRockChick”

Barbara’s website – www.rawrockchick.com

Twitter:  @therawrockchick

 

What do a cake and Social Media have in common?

What do a cake and Social Media have in common?

A cake and Social Media – it may be a strange analogy but looking at a multi-layered cake made me think of a complexity of Social Media in our business.

Some business owners think that Social Media is creating profiles on various Social Media channels and then posting links to their blogs hoping that eventually people will come to them and buy their services or products.

For me Social Media is an integral part of overall marketing mix.

If you don’t have a right mindset, strategy or systems in place, Social Media won’t work for you.

Let me demonstrate it with the picture of this cake.

cake and systems

 

The layers are in no particular order. I personally believe that they are equally important and there are more ingredients to the marketing mix but just for the demonstration purposes I’ve chosen three categories: Mindset, Strategy and Business Systems.

If you are saying that Social Media don’t work for you, look at these three categories and check which one has flaws:

Strategy – are you clear on our overall strategy, and your Social Media strategy. Do you know who your ideal client is, what their interests are and which Social Network they prefer.

Business systems – do you have a lead generation in place, have you set up up your email marketing system to capture email addresses? Do you have a team that allow you to serve more clients?

Mindset – very often it is an overlooked category. Sometimes you can do all right actions but not getting results.

http://www.buzzfeed.com/ariellecalderon/people-who-prove-your-baking-could-be-worse#.ix2VBwa1KW

Picture courtesy of http://www.buzzfeed.com/ariellecalderon/people-who-prove-your-baking-could-be-worse#.ix2VBwa1KW

Similar like making a cake following the recipe having all ingredients but the results are far from expected.

If you have limiting beliefs then at some point you will sabotage your success. I have experienced situations when people stopped successful Facebook ads campaign only because they were afraid they couldn’t cope with incoming flood of leads. The problem of limiting beliefs is that they are hidden, and we may be not aware that they are driving force of our decisions.

 

If you want to check which of the components need additional attention in your business and if you want to attract new customers apply for “Make Money with Social Media Breakthrough Session”

 

 

 

The Cutest Time Thieves on Social Media

Are you active on Social Media?

Have you ever said that Social Media takes so much time but you don’t see any results?

This article will explain possible reasons for that and what you can do about it.

 

Facebook is one of the most “dangerous” places where you can meet the cutest Time Thieves. You won’t notice how several hours pass and you haven’t done anything to communicate with your followers.

Let me give you some examples:

Quizzes:

Some of them are extremely silly, but when you see your friends’ results you are very tempted to find out about yourself, it just a human nature.

time thieve on Social Media

 

Emotional videos:

the ones that make you cry, you know, those which restore your believe in human kindness.

homeless man

Original video can be watched here. It will cost you 4 min 31 sec. But it’s very moving story I loved it.

Videos about babies and animals:

you just can’t resist.

baby video

Watch video here. All Evian ads are brilliant. Cost you 1 minute 16 sec.

Why are they so seductive and what you can learn from them?

  • They all have very powerful titles and intriguing description.
  • They are easy to share, just with one click.
  • We love those time of distractions, for a minute or two it makes us forget about all our deadlines or endless to-do-list. Their message touches our soul, they make us smile, and cry, and laugh.
  • They offer us more. If you notice when you click on the link it will give you another 3 options with similarly inviting captions, and 3 minutes grow into hours.

trending articles

here is the video about a dog who was rescued from a garbage damp, it’s a heartbreaking story with a happy ending.

Don’t get me wrong, I love these videos and I think it’s brilliant that they are shared raising awareness about what is happening in the world and how each of us can make an impact at least by sharing these stories. But when it gets in a way of getting work done then it turns into distraction.

How to avoid distraction?

It’s easy!

when you work on your Business page on Facebook, switch to “Use Facebook as your Page”.

While you are in this mode notifications or messages from your friends are not coming in.

News feed shows only information that come from pages you have liked as your page.

use fb as page

 

The only drawback to this approach is that it won’t allow you to participate in the group discussions.

Be professional about your activities on Facebook or any other Social Media channel.

Decide for yourself how much time you will devote to pure work or online networking and stick to it.

If you come across some cute, funny. emotional video use this amazing tool it’s called Pocket. It allows you to store all information in the folders on the Internet and you can return to it and enjoy watching them without that nagging feeling that you should be working instead.

Watch this video, you will see what I was talking about:

How much time per day do you devote for Social Media activities for your business?

To be successful on Social Media all you need is LOVE!

To be successful on Social Media, all you need is LOVE!

What emotions come to your mind when you talk about your activities on Social Media?

Are you happy and can’t get enough of it?

Or you treat is a necessary evil because there is such a huge hype about it?

Or you are frustrated and baffled?

 

No matter what you do, no matter how much you post, you can’t see obvious results that would tell you that Facebook work for you.

If the latter describes your feeling, I would suggest that you STOP posting anything on Facebook right now, and concentrate your efforts on something else. Because:

Unless you fall in love with your page you will never get the results!

Or before you find somebody who loves Social Media and can represent you on Facebook.

When you enjoy your activities on Facebook, then it will

become easy,

ideas come to your mind,

and you find different ways how to engage your audience. 

 

As the result you are getting new clients, and people start buying from you.

 

 

How to fall in love with Social Media?

First of all, you need to remember that Social media is not about you but about your audience and Social media is a connector between you and your potential customers.

By communicating  with your audience you introduce your products or services to them gradually, you educate them about benefits of your offer, and most importantly you bring value.

Secondly, you need to understand where your audience hangs out. If they prefer LinkedIn and don’t even have an account on Facebook, no wonder that you don’t get any response.

Thirdly, think which of Social Media channels you prefer working with, pick one and excel there.

Be consistent and present on it, your energy will draw people to you. You will find your tribe.

 

Ok,  if you hate Social Media  and can’t possibly imagine that you would ever love it, then choose which action to take offline and be consistent – go to networking events, give talks, write articles.

Whatever you do, do it with love and you will see results.

When love is you guiding energy, you stop acting from a scarcity position.

You don’t stretch yourself thin across all possible Social Media channels because you are afraid of missing out on a potential customer.

You stop becoming needy!

Though I do believe that you need Social Media presence anyway to help people to find you easier, but you can delegate maintenance of your Facebook presence to somebody else who loves doing it.

If the only thing that stops you from finding clients via Facebook is lack of understanding how it works I have a solution for you.

I’ve created Social Media Support Hub, a place where you can find necessary support and guidance through Facebook labyrinth.

This Saturday I am running a webinar to members only on how to integrate Facebook into your overall marketing mix.

It’s an interactive webinar where participants can ask questions and interact with each other.

We will look at how your activities on Facebook contribute to your lead generation and what can be improved or what to choose instead.

As the membership area is in a beta mode yet, I am offering a very low investment solutions and it’s your monthly decisions, if it doesn’t bring the value you can cancel any time.

Please check the details and sign up! 

In the comments below please share your emotions towards Social Media.

What Social Media Tips Can You Learn from Naked Men?

This article will be specially useful if you are in the entertainment industry but there is one main approach that these guys use that is applicable to everybody and should be at a core of all your Social Media Activities.

I came across Dream Idols when I was invited to my friend’s Hen party. This was my first experience with British pre-wedding traditions. We don’t have hen parties in Latvia, at least we did not at the time when I used to live there.

This was also my first male stripper show I’ve ever attended. As their website states

“…the Hottest Male Glamour Group in Europe…”

They were really good, it was a very tasteful show performed by hot men; though I should admit that even this couldn’t distract me from noticing their Social Media strategies (I know it’s sad).

First, what they do, when you enter the club, they offer you to take a picture together with a gorgeous looking half-naked guy. And the first question that comes up is how much it’s going to cost to get the picture taken by a professional photographer. The answer is “Nothing!”.

Photo is published on Facebook page, and you can tag yourself or share photos, or download them.

Dream Idols Show

visit Facebook Dream Idols to view more photos!

TIP:

give people a reason to visit your Facebook page – either offering a useful information regularly, or inviting them to post photos, organising contest, discounts etc.

It turned out that we got VIP tickets and were seated in the front row which was a real treat but I was still able to make mental notes how clever they are with creating a buzz about the show using Social Media tools.

Of course, I was checking-in on Facebook saying that I am about to watch a hot show.

fb example

Guys organised a contest on the best photo from the show, inviting viewers to take pictures and post them on Twitter using their Twitter handle @DREAMIDOLS. The author of the best picture would get a bottle of champagne.

Imagine, when Twitter feeds are flooded with hundreds of photos, it will draw attention of potential new viewers and show organisers that would be interested in booking guys to perform at their events.

If you go to their Twitter account you will see that from time to time they direct you to their Facebook page.

 

dream idols twitter link

TIP:

drive traffic across all your Social Media channels.

The idea to write this article was triggered when I saw that they’d posted link to their Google+ page. In my books it says that guys mean business.

Google+ combines best features of LinkedIn and Facebook – it’s less corporate than LinkedIn and less casual than Facebook. This is a potential channel where they can get a corporate bookings.

TIP:

you should be present on those Social Media platforms where your potential customers are.

The show itself was brilliant, the performance and staging were stunning.

Dream Idols

The main principle that they applied in all their Social Media activities and I believe everyone who wants to be successful in their Social Media attempts should do.

                      They put their fans  in the spotlight.

They give opportunity to their fans to share their experience, to be part of their success.

Their fans are directly engaged in what they’re doing and this also explains why they’ve got about 3,000 new fans on Facebook within the space of just a couple of weeks.

After the show there was a queue of girls wanting to have photos with the guys. I couldn’t resist, and you guessed it right I could get my photo by visiting their Facebook page.

facebook idols