Tag Archives for " online marketing "

Digital decluttering – blog posts

Many people are familiar with decluttering of the physical environment. Though in our digital age there is a lot of virtual clutter around us. While overflowing inbox may cause a slight sense of overwhelm your digital debris on your website can cause some serious damage to your business.

Digital clutter can be made of broken or outdated links on your website. Obsolete information and expired offers.

I’m talking from experience.

Every Sunday I invite my followers on Instagram and Facebook to review their week. Mainly it is referred to look at social media performance.

This time I’ve decided to pay closer link to my website in particular. Depending on how old your website is it is practically impossible to go through each link and check whether it’s broken or not. My website is 3 years old and in the past I created a lot of posts, so a manual approach was out of the question.

I have found a great WordPress plugin for that Broken Link Checker. It is easy to install but if you need additional help here is a great article how to do it

Next step is to go through your posts and check the content. It can be time consuming below there are some suggestion how you can make it happen.

Many of my article are explaining how to get results on social media, and Facebook in particular. Facebook is notorious for making constant updates, a lot of information that was true three years ago is useless today.

I’ve started with my very first post which required changes because Facebook has changed the way how you can add “Facebook Like Box” on your website. If your potential fans don’t have opportunity to like your Facebook page without leaving your website you want to read my first article – its updated version.

Most likely it’s unrealistic to go through all your blog posts in one go. I have up with a 5-step solution:

1. Scheduling

Schedule time in your calendar when you are going to look through your blog posts. What gets scheduled gets done!

2. Evaluation

Make a quick decision whether a post is evergreen, whether it needs tweaking or it can be deleted completely. Those that needs tweaking – put the diary in your calendar when you are going to do it. Add the link to the post that you are going to work on it will save you time.

3. Inventory

While you are going through your blogs create an inventory of your blogs, making notes whether the content is evergreen or seasonal.

4. Distribution list

Make a plan how you are going to distribute links to your blog posts across your social media platforms. It’s not enough if you share your blog once, especially evergreen content.

5. Implementation

There are different ways how you can present the link to your blog – it can be graphics, it can be short videos etc. You need to decide whether you are doing it yourself (then schedule time for that) or you outsource it.

If this article resonated with you please share it with your followers.

How to integrate your activities on Busker on Facebook business page

In this article I am talking about how to

integrate your activities on Busker on your Facebook business page.

Sharing how to:

  • promote your scheduled broadcast on Facebook;
  • repurpose your broadcast after the show.

Busker is one the newest livestream apps emerging in the digital world. While it doesn’t have many users yet in comparison to Periscope for instance, it does have features that other livestream apps don’t provide.

On Busker you can get paid directly by your viewers without them leaving the broadcast and you can schedule your broadcast.

I embrace new apps but I always find the ways how I can combine it with Facebook. Not only because Facebook is my favourite platform but because it is one of the biggest players in the market and people are hanging there by default.  Besides the Busker app is new and there are not that many users yet, so you may want to invite your Facebook friends to join you.

NOTE: when this article was created there wasn’t an option for Android users but it’s coming very soon, meanwhile people can watch you on desktop (without being able to interact)

Busker has this super feature that you can schedule your profile.  When you create a broadcast you can choose to share it on Twitter automatically. Technically you can do on Facebook as well but personally for me that option is grayed out.

I will show you how you can promote your Busker presence both on your Facebook personal profile and your business page.

How to promote your upcoming show on Busker on Facebook.

After you have scheduled your broadcast, you need to share the link to it, so people can subscribe. Click on the icon:

 

 

scheduled post

It will take you to this screen:

facebook

 

After you’ve clicked on the Facebook icon you will see the following screen, click on the arrow “>”

share to

 

You will be given a choice either to share to your personal timeline or in the groups. You can’t share the link simultaneously to different places. If you want to share on your personal profile and in the groups – share on your profile first and then share from your profile into the groups.

NOTE: if you are not an admin of the group, before you share the link to your Busker broadcast, make sure that the group admin is ok with you to share and you are not overstepping any group rules.

When you share on your profile make sure that the settings for that post is set on public thus it can be easily shared by anyone and is visible also to people who are not friends with you on Facebook. If the post is not public you won’t be able to share it on your business page:

where to share

 

This is how it can look on your personal profile:

how it looks on Busker app

 

Now you need to share it on your Facebook page as well. These are steps you need to take to share from your phone. when you click on Share button these options will appear, Click on “Write post”

 

sharing from the profile

 

By default Facebook will offer you to post on your Timeline, you need to click on “Tap to Change” and choose your page. Make sure that it’s a public post so you can share to your page.

tap to change

 

This is how you share links to your scheduled Busker broadcasts.

How to repurpose your Busker broadcasts.

You can share the replay links the same way. But most likely Facebook will decrease organic reach for those posts because they don’t want you to lead people away from the page.

If you broadcasts are no longer than 20 minutes you can save them on your telephone or iPad and then upload directly on Facebook. Like this:

 

Hope to see you on my Busker broadcasts – Inga Deksne||Social Media Magic

If you have any questions around Social Media, please join my free Facebook group “Social Media Magic with Inga”

Join

Let’s explore online marketing opportunities!

This post starts a new path of my journey as a marketing explorer.

Talking to many entrepreneurs I’ve noticed that some of them postpone activities of marketing their services online only because they don’t know how to do it and where to start. Technology seems very scary to them.

I do believe that business owners should focus on business development rather than technology and everything that can be outsourced should be outsourced.

But sometimes there are times when you have to operate with what you have and where you are. I am not an expert in website creation but sometimes I like to evoke my Inner Geeky Goddess and build my own website. I’ve created this website from scratch all by myself. I’ve done it even twice, because the first time around I did something wrong with the settings and the site went very weird.

Here comes my insight of the day:

When you start doing something and think that you rubbish at it, and feel insecure, most likely that you will get  results that prove that you are right. Always choose being curious when start something new.

Being very passionate about Facebook marketing, one of the first things that I’ve done was installing a “Like box” on my website. If you want to attract more fans on your Facebook page, you need to offer people to like your page without leaving your website.

To add “The Like Box” on your website you need to go to https://developers.facebook.com/docs/plugins/page-plugin

facebook-social-plugin-main-page

You can modify the way “Like Box” looks. After that you copy the code and insert where you want it to appear on your website, or you can ask your website person to do it for you. All you need to do is to send them a link to Facebook page plugin and your Facebook pages url.

 

 

 

 

Please in the comments below describe what your attitude towards modern technologies is. Do you prefer a DIY approach or you would outsource skills to save time?