One of the latest changes on Facebook is
What I love about Facebook is that they constantly improve their features and help business owners to be discovered.
Somehow Facebook introduced # hashtags only recently, it’s been widely used by Twitter, LinkedIn and Google+ for a long time (in the end of the blog there is a picture about history of hashtag).
This is a tool that allows you to be discovered when somebody is looking for particular services or products. In the video below I am showing you how you can use hashtags in your marketing.
Become strategic when use hashtags – when you come up with the name for it, think about what people might type in the search box. There is no point in coming up with a fancy name if nobody uses it. If you want to use your business name as hashtag use it together with common use keywords. For instance, if I want to establish online marketing explorers as a brand name, I will be using it alongside with more common search terms as marketing or online marketing:
#onlinemarketingexplorers #marketing #onlinemarketing
In order to make it clickable you need to type #keyword (without any gaps).
Use it when you post on your computer and also when you type on your mobile, it doesn’t work on mobile yet but when people read your posts on computer they can follow your hashtags.
Please leave in the comments below whether you use hashtags on Facebook or other Social Media channels. What is your attitude towards Facebook as a marketing platform?
Typing a word “hashtag” in the search box I found this interesting picture that shows history of a hashtag: