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Social Media Monthly Action Plan (MAP)

Social Media Monthly Action Plan (MAP)

(to be used in the end of each month)

 

  • Do you think that it’s impossible to deal successfully with numerous Social Media channels?
  • Have you almost given up on getting results from Social media?
  • Do you want to learn how to be efficient with your TIME and Money to keep solid presence on Social Media?

This article will help you to monitor your current success with your Social Media platforms and set new goals each month.

First of all, list all your Social Media platforms.

I will give you example of my presence on Social Media, it’s not perfect but it will help you  understand how you can evaluate your situation and what you can do about it. By not perfect I mean I have very little time to manage my own platforms as I do it for my clients, so my Social Media presence gets leftovers of my attention. Still I manage to generate leads and build my list using Social Media so I hope this approach will be useful for you.

Step 1.

Take a piece of paper/type on computer all Social media platforms you have accounts on without any judgement.

For instance:

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google+
  • YouTube

Step 2.

Evaluate current situation on each of the platform.

Step 3.

Set your actions for this platform for the following month.

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LinkedIn-Logo-02LinkedIn

Look at the number of connections you have made during the last month. Evaluate if any leads/signups came from LinkedIn directly.

This is also a reminder for you to follow up with people who have connected with you in the last month, if you haven’t done it already.

Implementation:

Go to your LinkedIn profile, click on Connection and sort them by “New”

1_LinkedIncontacts

Collect Leads Business Cards New Customer Prospects NamesThen you look how many new connections you have made but most importantly have you followed up, if not, put a date in the calendar when you are going to do it. If you don’t do anything with your LinkedIn connections it is similar to going to networking events, collect a bunch of business cards and store them in a shoe box.

 

Do you use LinkedIn Pulse? It’s LinkedIn publishing platform and allows you to position yourself as an expert in your field. Plus, everything you post on Pulse remains on your profile.

3_posts Linkedin

As you can see my latest post was done only on 4 June which is 3 months ago. This is clearly an indicator that I need to post at least once a month. If you publish on regular basis, check your stats.

If you haven’t published anything yet, I highly recommend exploring this option.

Lead generation:

Have you got any leads from your activities on LindkedIn? Are there any signups?

 

Action steps for the following month:

⇒ Follow up latest contacts.

If you’ve been at networking events and exchanged business cards with some people, connect with them on LinkedIn. But, please, don’t use automated standard text for connection, mention something from your conversation and where you met then.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

facebookFacebook

Use Google analytics to see if any traffic to your website came from Facebook.

You can evaluate how many new fans you acquired but this is less important in comparison whether you get any signups or visits from your Facebook page.

For instance, looking at my Google analytics I can say that Facebook brought only 15% of my traffic.  But here you need to dig deeper. If you don’t get enough traffic from Facebook, is it because people don’t click on the links or is it because you haven’t posted any, or you were inconsistent on your page?

To answer these questions, you need to look at your Facebook Insights.

4_post reachFB

 

By default they will be showing you data for the last 7 days. I would encourage you to check your insights weekly to adjust your activities on Facebook.

By looking at Insights you need to become crystal clear whether Facebook is not working for you or you are not working Facebook.

If you don’t post consistently or don’t provide valuable content; if you don’t use Facebook for lead generation then it’s not Facebook, it’s you, I am afraid.

Implementation:⇒

You can use either Agora Pulse http://www.agorapulse.com  (they have a free option) or Simply Measured http://simplymeasured.com/.

There are more Social Media Tools you can check at RazorSocial website http://www.razorsocial.com/ to learn more about variety of online tools.

Evaluate which post type gets the most of engagement. Sometimes all you need is to start posting on regular basis. At least once a day. I have recovered pages from the “dead zone” (nothing was happening on the page for a year, so no engagement no reach) to a vibrantly performing page that not only generated leads but also brought money. It usually takes 3 months on average to see results. (if you want to book your free consultation, please fill in this form http://bit.ly/SMinga

Lead generation:

Have you got any leads from your activities on Facebook? Are there any signups?

 

Action steps for the following month:

⇒ Make a decision what you can improve, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

instagramInstagram

Evaluate how it worked for you in the previous month. I will give you an example with my Instagram adventures. I used to be very indifferent to Instagram and quite frankly didn’t get it. Yes, I posted pictures there, but till recently I even hadn’t had my bio written.

Last month I decided to post on regular basis – at least one post a day adding call to action. I should say that it has improved not only my presence on Instagram but also on Facebook because I shared my posts on Facebook as well.

You can check your Instagram statistics on http://iconosquare.com

Example of stats of my Instagram:

5_instastatistic

As you can see it also shows you how many followers you’ve lost. Do the analysis by checking each of the follower to understand the reason, sometimes people follow many people to get the numbers up. When those people follow them back,they unfollow them. It’s a strange practice when people equals their success with number of followers they have.

When I look at the lost followers, I answer only one question – if this person represents my target audience. If not you don’t need to worry. If you are losing constantly people who are your target audience then it signals that you need to reconsider your content strategy.

Have you got any leads from your activities on Instagram? Are there any signups?

 

Action steps for the following month:

⇒ Make a decision what you can improve, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

twitter1Twitter

The same procedure here. Evaluate your current situation, look at your stats:

Go to your Twitter account, click on your photo thumbnail and you will get a drop-down menu. Click on Analytics.

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6_Twitter1

It opens the analytics. You can go in-depth and explore each of the tab. I recommend  viewing  your analytics weekly so you know what affects your activity on your Twitter.

7_Twitter2

 

I can compare my current month and previous month statistics, and see that August is obviously a great month for my Twitter affairs:

8_twitter comparison

pinterestPinterest

Pinterest also has analytics and it shows you what kind of pins get more engagement. I don’t use Pinterest that much but make sure that you use Pinterest plugin on your website and you add website links to it, then when somebody pins picture from your website it will lead back to your website.

When I don’t use the platform on regular basis, I choose one month when this platform becomes my main focus to test whether it is a viable tool for my business needs. Before you have dismissed any Social Media platforms apply marketing tactics in practice at least for one month to see results.

 

You need to go to your Pinterest profile, click on the wheel icon and then on Analytics:

9_pinterest

Below there is an example from my Pinterest analytics. I am not ashamed of sharing the results because they prove my point  – if you are not focusing on the platform it doesn’t work for you.

Look at my results which are not bad taking into account that there is growth but if we look at numbers that growth is insignificant.

10_pinterest1

Don’t allow numbers to fool you, I haven’t done anything but numbers are still growing.  You need to dig deeper and understand what has contributed to the growth.

The most viewed pin is about Social Media but it is not my pin, it takes to a different website not mine. The second most viewed  pin is from a fellow unicorn fan, which doesn’t do anything to my business, the same as recipe pins.  You need to decide how to get more traffic to your website from Pinterest if you choose to work on this platform. In my case I am going to outsource somebody to create pins that would represent information I publish on my website, draws attention and drives traffic.

Action steps for the following month:

⇒ Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

gplusGoogle+

I have to admit I haven’t visited Google+ for ages, I used it for occasional “link dump” but nothing more. It has lost its appeal to me. It may be different to you. I don’t know exactly how you measure your impact from Google+ as well. Apart from obvious, number of followers and views.

12_Googleplus

 

You can also check if you have mentions, and when you click on the tab Home it will give you a drop-down menu, click on “People” and see who have followed you.

13_googleplus

To my surprise it turned out that I was added by 89 people and I couldn’t be bothered to add them back.  Not because I don’t respect those people but again to prove the point that it is not about the numbers but how you interact with people.

Since Periscope and Blab have entered Social Media scene Google Hangouts have lost their significance for me.

But you need to evaluate for yourself. If you write blogs it’s good to share them on Google+ but make sure that you engage with people too. Share their posts or comment.

Action steps for the following month:

⇒ Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

YouTube_logoYouTube

To see your YouTube analytics go here https://www.youtube.com/analytics

You can choose which time period you want to explore, see where traffic has come from.

 

14_YouTube

 

Based on this information you can decide to create more videos or how you can promote your existing ones. Do you have links in the description part of the video? You need to prompt people what to do when they’ve finished watching your video.

If you are on Periscope, upload your videos on YouTube. Not everyone uses Periscope, and scopes are live only for 24 hours.

 

Action steps for the following month:

Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

⇒ Hope that was useful for you and you can apply it for your Social Media activities.

What is scheduled gets done!

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