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Creating Facebook Content Calendar – A step-by-step guide

This is a version of how you can create A Facebook Content Calendar to get more visibility on Facebook without spending too much time.

Even if you just create a structure without putting content pieces in place it will save you loads of time. I’ve based my calendar on 6 posts per day, you can do more or less according to your preference, in order to be able to see any results I would recommend to have at least 3 posts per day – morning, noon and afternoon/evening.

First start with post types:

LinkPhotoBlogVideoupdateLink. Photo. Blog.Video.Update

I use post-it note to make sure that I have included a variety of posts during the day.

Then you need to go to google calendar and create a new calendar.

 

setting up a new calendar

 

After that you can name i,t for instance, Facebook calendar, select the time zone.

If you want to outsource you can share it with the person who will be publishing your posts for you, and they won’t have access to your other calendar.

saving calendar

 

If you use the Google calendar for other activities, in order to work with content calendar you need to choose an option “Display this calendar”

how to work with it

 

To create structure for the whole week, use the option Repeat event and you can create the whole week under 5 minutes.

daily activities

If you want to know what time is the best for posting look at when is your audience online or at your previous posts, you will find them under the Insights on your Facebook business page.

insights

 

Below there is an example of a “lazy structure” you have only framework done and check your calendar 10 minutes before posting. I was using the light version to create each  of 6 posts under 5 minute.

light version

The activities offered here can be optimised by using different apps like Buffer. (Currently I have some issues with the app that doesn’t allow me to schedule links that’s why I haven’t mentioned apps in this article.)