Does your Facebook page work for you?
It is so easy to give up and write Facebook off as a marketing tool. It’s very rarely when activities on Facebook become overnight success. I did experience situations when Facebook ads were very successful and brought results in less than 24 hours but it is an exception not the norm.
This is one page checklist and you need to answer “yes” or “no”. It will take you less than 5 minutes but it will reveal the overall picture of why you are having or not having return on your investment in Facebook (not just money but your time).
This will be especially useful if you have less than 1,000 fans on your page. You don’t have engagement and/ or you feel really frustrated about Facebook in general.
I have created also video series supplementing this checklist. There are different ways how to make your Facebook page work for you. It becomes more difficult because Facebook introduces different algorithms but main principles remain the same – deliver great content, read Facebook insights to understand what works and most importantly what’s have fun with it.