Category Archives for Strategy

Which social media platform is right for your business?

I am sharing tips on how you can make a decision on which social media platform to choose as your main one for the next 30 days.

One of the biggest mistakes that business owners make is trying to cover all the bases,  following the example of social media influencers.

The thing is those people have teams behind them to represent them on several social media platforms at the same time.

Especially if you are just starting out - it's important that you choose one social media platform and build a system on it which attracts you clients and only then you can continue replicating your success on other platforms.

Step 1

Choose the platform where majority of your ideal customers are present.

Facebook is the easiest option because many people are present there anyway even if they don't use Facebook actively.

Step 2

Choose platform according to your personality and interests.

For instance, if you don't like taking photos or create visual material there is no point in mastering Instagram. ​

One of the reasons why people don't like using social media is because they don't understand how to do it or it hasn't brought them great results. If it is your case you are welcome to join my Weekly Interactive Workshops and I will be able to answer your questions. To do so you need to take a £1 trial into my Membership Community. ​

Step 3

Be consistent.

If you show up consistently you will become better at your offers, your message, you develop your own unique voice. It's easier to be consistent on one or two platforms not several. Consistency will bring you better results.

Step 4

Build relationships. ​

Technology allows us to automate a lot of things, it saves time but you can't automate building meaningful connections - this is where you need to show up and proactively show interest in other people's lives. Use social media to ask questions rather than just broadcast your wisdom. ​

Step 5

Be strategic.

Decide which social media platform(s) is going to be active and which ones are going to be "passive" or representative

Make sure that your "Passive" platforms have up-to-date cover photo and info; bio with the relevant information and an offer to join your email list.

Below there is a short video explaining this approach.​

Your Personalised 5 Step Social Media MAP

Do you want to learn how to be efficient with your TIME and Money to keep solid presence on Social Media?

It's impossible to be actively present on all social media platforms unless you employ agency to work for you. But it's possible to use social media for your business efficiently without spending 24/7 online.

I will show you how to create a personalised 5 step Social Media Monthly Plan.

If you want to receive all 5 steps as a separate document, it will be ready on 1st December. You can sign up below for your complimentary copy

Sign up to access 5 Step Personalised Social Media MAP

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How to use social media efficiently for online networking

Social Media can be time and energy drain if you don't create systems around it. In the beginning it will require some sort of willpower to make this activity as a habit but soon enough you will see positive results in your business because of that.

One of the mistakes business owners make is wanting to have "viral" content and engagement without engaging themselves.

Social Media is perfect either to connect with fellow entrepreneurs that you've never met in real life or deepen relationships with those whom you met at networking events or seminars etc.​

To save time I would recommend that once a month (at the end of the month) you look through your online connections  on all social media platforms that you ​use.

Note: if you do it once a week it will take you less time.

The idea is that first you go through connections and create a list only, schedule in the calendar when you are going to connect with them and stick to your schedule.

Below there are examples how you can see quickly who your new connections are.

Note: by connecting I don't meant that you send them a link with your offer or add them to your mailing list without their permission. I am talking being really interested in the other person. ​

Facebook Personal profile  can be used for business very successfully, the rule here is simple - be interested in other people. Don't try to sort them out with your offers either free or paid, make a connection first. 

In my books, the person who sends a friend request should be the first one who follows up with a message but very often it's not the case.

Below you can see how you can see your latest connections. Make a note in your calendar when you are going to connect with them, but before that look at their profile - what's happening in their lives, whether you have common friends - this will help you to start the conversation.

Big no-no for me is when somebody sends me a friend request and send after I've accept sends me an invitation to like their page, they've got unfriended straight away.​


Similarly, on LinkedIn you can sort your contacts by date when you connected and reach out to the newest first. At this time you don't need to send them messages; put the date in the calendar when you are going to do it. At the moment we are focusing on the overview.


If you use Instagram just for posting pretty pictures and you are not focusing on increasing engagement then you can skip this step. But even out of interest you can find out who is following you and you may choose to follow them back. (you don't have to)​

Go to your Instagram account on desktop and click on "Followers" ​

This a great app to have clarity about your followers on Instagram 


Currently I am not using Twitter actively but once a month I look at my followers and choose whether I want to follow them back. ​ When you go to your Twitter account you click on your Followers tab and see all new connections. 

Some people have a nasty habit to follow you and then unfollow, these people definitely are not your potential business collaborators or clients, to eliminate these unfollowers I use

If you do these activities weekly it will take you less time to implement. Remember to allocate some time to build relationships. Networking online is similar to networking in real life, only difference is that you use virtual space.

If you want to learn how become more efficient with your networking activities I  recommend a great book by Andy Lopata ​"Recommended: How to sell through networking and referrals.

How to get results from your social media activities in March

Two months have already gone and it’s time to evaluate whether your social media activities have brought desired results, and make sure that March is going to be even better month for your business.

How to get results from your social media activities in March

Step 1 

Take a piece of paper and divide it into two parts.

On the left-hand side write “Social Media Challenges” and list all the frustrations you had around social media – one per line.

On the right- hand side opposite each of the problem write what you would like to have instead.

For instance,

Problem: Nobody is engaging with my content       Desired result: I want my content to go viral.

After you have done your exercise forget about the “problem part” and focus on the desired results.

Now this becomes your “Intention List for March” 

If you want to get energetic support with working on your list join my free Facebook group “Social Media Magic with Inga” and you can tap into a collective energy of the group.


Step 2

Choose one or two platforms that you will master during March so they become integral part of your marketing strategy. When you focus on one platform you will be able to learn quicker. There is plenty of info available on the Internet for free, if you want to get additional help find an expert of that particular platform who you resonate with the most and hire them.

Step 3

Be consistent. When you need to be consistent only on one platform it becomes easy.

If you feel lost and don’t know where even  to start fill in this short survey to qualify for a free 30 min consultation.

Step 4

Regularly check the stats of your chosen social media platform. Each of social media platforms has their own stats or you can use 3rd party apps to track everything in one place. Read more about this in my article Social Media Monthly Action Plan.

Step 5

Use the “Miracle Mindset” Approach.

Imagine and visualise how you want to feel by the end of March. Feel in advance the sense of accomplishment.

Here is an instruction how you can do it.

Miracle weekend!


Digital decluttering – blog posts

Many people are familiar with decluttering of the physical environment. Though in our digital age there is a lot of virtual clutter around us. While overflowing inbox may cause a slight sense of overwhelm your digital debris on your website can cause some serious damage to your business.

Digital clutter can be made of broken or outdated links on your website. Obsolete information and expired offers.

I’m talking from experience.

Every Sunday I invite my followers on Instagram and Facebook to review their week. Mainly it is referred to look at social media performance.

This time I’ve decided to pay closer link to my website in particular. Depending on how old your website is it is practically impossible to go through each link and check whether it’s broken or not. My website is 3 years old and in the past I created a lot of posts, so a manual approach was out of the question.

I have found a great WordPress plugin for that Broken Link Checker. It is easy to install but if you need additional help here is a great article how to do it

Next step is to go through your posts and check the content. It can be time consuming below there are some suggestion how you can make it happen.

Many of my article are explaining how to get results on social media, and Facebook in particular. Facebook is notorious for making constant updates, a lot of information that was true three years ago is useless today.

I’ve started with my very first post which required changes because Facebook has changed the way how you can add “Facebook Like Box” on your website. If your potential fans don’t have opportunity to like your Facebook page without leaving your website you want to read my first article – its updated version.

Most likely it’s unrealistic to go through all your blog posts in one go. I have up with a 5-step solution:

1. Scheduling

Schedule time in your calendar when you are going to look through your blog posts. What gets scheduled gets done!

2. Evaluation

Make a quick decision whether a post is evergreen, whether it needs tweaking or it can be deleted completely. Those that needs tweaking – put the diary in your calendar when you are going to do it. Add the link to the post that you are going to work on it will save you time.

3. Inventory

While you are going through your blogs create an inventory of your blogs, making notes whether the content is evergreen or seasonal.

4. Distribution list

Make a plan how you are going to distribute links to your blog posts across your social media platforms. It’s not enough if you share your blog once, especially evergreen content.

5. Implementation

There are different ways how you can present the link to your blog – it can be graphics, it can be short videos etc. You need to decide whether you are doing it yourself (then schedule time for that) or you outsource it.

If this article resonated with you please share it with your followers.

Changing your Social Media Strategy in 2017?

2017 is just around the corner. Is it going to be different?

Or will it be the repeat of 2016 – hopeful and full of plans in the beginning and disappointing in the end?

Do you plan to change your Social Media Strategy in 2017?

Let’s face it if you keep saying that you need to do more on social media and still haven’t done anything about it where are the guarantees that it won’t be the same old story in 2017?

There are a few common problems business owners have with their attempts to get results from their social media presence:

• Not having business systems in place – not having a clear process to attract clients – from the moment when they haven’t heard of you till becoming your paying customers.

• Not knowing which social media platform to choose to get visibility for your business.

• Not integrating social media efficiently – you do a lot of work but don’t get the results no wonder if you want to give up.

• Letting your ego dominate your day – causing fear of being visible, being judged and making mistakes.

•While knowing what you need to be doing but  for some reason you are not doing it.

If any of the above resonates with you, please, get in touch.

Let me guide you through the labyrinth of social media and create a workable strategy for 2017.

I have an opportunity for you today that will take care of you and your business in 2017 ensuring that your experience and results improve.

Spend 90 min with me where we draft out the strategy for 2017 and create an actionable plan to make it easy for you to implement  and save you the reality of “failing to plan, plan to fail”.


Working with me:

• You’ll learn how to be visible to your ideal audience.

• You’ll feel excited to be excited.

• Because it will cover everything that stops you.

• You’ll know which platform is most suitable for you.

• How to reach your clients in the most effective ways.

• How to leverage your time on other social media platforms.

• You’ll feel confident sharing your message to the world.


Book your session with me now and let’s make it easier for you to earn lots of money in 2017.

Your investment is only £297 and 90 minutes of your time to work with me on one to one basis.
(a payment plan is available)

You can book your session for December or January.

If not now then when?

The investment is £297 and 90 minutes of your time. (a payment plan is available)

Wouldn’t it be great to enroll clients from the very beginning of  2017, and  discover the joy of running your own business every day?

Don’t delay get in touch today. 

Tips on how to get more views on your blog via Social Media

This article will be helpful for those who write a blog but don’t get many readers. Before we go to

tips on how to get more views on your blog via Social Media


You need to be able to track it.  One of the easiest ways to do it is through Google Analytics.

I know that majority of my traffic comes from Facebook but this is because Facebook is the only Social Media platform that I use on regular and consistent basis. I plan to make a research for the next 30 days and explore which of the platforms will bring me the most traffic. Of course, you can go the easiest way and use a scheduling app like Hootsuite when with one click of a button you send your links to various sites simultaneously.  Because it is easy and technically possible it doesn’t mean that you have to use it. You need to be more creative about this.

You need to streamline the process not to automate it.

You need to streamline the process not to automate it.


You can prepare different tweets with the link to your blog and schedule them using, for instance, Hootsuite or any other app of your choice.

Alternate it with pictures, nowadays picture tweets get more attention than regular tweets.

Watch this video how to do it.


Use or AdobeSpark to create your graphics.

Using Adobe Spark you can create a short video promoting your blog, a video stands out even more than pictures.


When you create a short video that promotes the title of your blog, you can reuse it on other platforms as well including Facebook and Instagram.


Even though there are still debates whether you can duplicate your original blog posts on LinkedIn Pulse or not, I would recommend that instead of duplicating your posts, write up a summary of it on LinkedIn Pulse and provide the link to your website thus ensuring that there is a traffic back to your website.

You also can share the links as an update to your profile. The advantage of using LinkedIn Pulse is that everything that you publish through LinkedIn Pulse stays on your profile while profile updates vanish.


Similar recommendations as for Twitter but I wouldn’t recommend to use Hootsuite, upload everything directly on Facebook. Facebook provides you an option to schedule your posts in advance.

Video options mentioned in the paragraph about Twitter are especially recommended on Facebook.

Facebook will give you a lot of organic reach for video posts, even if you use Adobe Spark to create 4 seconds video it will be considered as a video post.

Don’t make a mistake by sharing your blog post only once on Facebook. 

Somehow page owners think that they “bother people with their links”, look at your insights – if only four people saw your blog posts chances are that only one of them read it. But you don’t need to repeat yourself there are different ways how to present your blog on Facebook.

To share your blog post on Facebook you can:

  • share a direct link
  • create a post in Power Editor and add different picture and/ or information.
  • post a photo and add a link to the blog post in the description.
  • create a slideshow from three to seven pictures and add the link to your blog post.

If you want to get better understanding of Facebook and get results from your activities on Facebook join my live project “Facebook Adventure”

Live Stream

Use Facebook Live or Periscope to introduce your blog, give the summary or talk about the subject that you have mentioned in your blog and invite people to read the article and leave the comments. Use to make shorter and memorable links.

You can create a discussion on Blab and invite people to join you on blab and direct them to your blog if they want to read more about the topic, after the show you can add your blab recording to the post.


Many business owners undervalue the importance of Pinterest as a traffic driver, it’s not just a collection of pretty pictures, but when you create your pins correctly it can become one of the main sources of visitors to your page.

You can “pin” photos directly on your Pinterest board from your website using either Pinterest extention plugin on your browser  or by using share plugin like “Sumome” or you can upload a photo on your Pinterest board and adding all necessary information. Don’t forget the right size for your Pin so it’s stands out.

Use Canva for work (paid option) to create different sizes simultaneously.


It’s a visual tool and you need to be creative. The important thing to remember that at the moment you can’t post clickable links on Instagram posts, and there is no use to type the link because people won’t be retyping it. But you can change a link in the bio as often as you need when you showcase your blog.

The above tips were tips to get free traffic but you shouldn’t neglect paid options. Using online advertising strategically can bring you great return.

If you have additional ideas how to drive more traffic to blog posts, please post them in the comments, and if you enjoyed reading them please share this article with your people.

If you want to get access to more tutorials and get help with your social media questions, please join my free group on Facebook. Social Media Magic with Inga.

join the group


Social Media Makeover Sessions -birthday offer

June is the month when I celebrate my birthday. I love receive presents and at the same time I love giving gifts.
I would love to give you



This article can be labeled as commercial but since I give away my expertise for a significantly reduced price, it is a gift!
We know that Social Media has become an inseparable part of marketing and it brings results, though sometimes it seems that you pour money and time into your Social Media presence but you are not getting any results.
I want you to be able to get clarity first before you set up any news ads or create one hundred posts. Let me help you to save money and time!
I have a gift of finding how to utilise Social Media to meet your business needs, I am not showing off, my claim is based on the results my clients got.
Jill testimonial
victoria“I had created a new service that I wanted to offer out to my existing and new clients and from previous experience using traditional advertising wanted to find a way to get my message in front of the right people and more importantly make it easy from them to approach me.  I knew that Facebook was the cleverest way of doing this but find Facebook bewildering and a little daunting.  I has also heard horror stories of people spending large sums of money on advertising through Facebook so wanted to make sure I did things properly.  I signed up one to one help with Inga and I am so delighted with the results.  She made it so easy for me to set up, patiently explained what I did not understand and most importantly I ended up generating approximately €2000 from a combination of emails and €30 Facebook advertising.   The very interesting thing for me was that some of the people that responded to Facebook also received emails but did not see the emails.  Inga made it very simple, easy and straightforward and I highly recommend her.”
My Social Media and Facebook Ad Makeover sessions were introduced recently but already proved to be very efficient.
They are priced at £197.
To celebrate my birthday I am offering each session for £97. 
You can choose any from the list, or you can book several sessions. You don’t need to use all of them at once. Please have a look what is on offer today:
Social Media Makeover Session: (90 minutes)
Social Media Makeover SessionThis is a sample of what this session includes (it can be tailored made after our initial conversation):

⇒ A brief analysis of current presence on Social Media

⇒ Matching your ideal audience with a suitable Social Media platform

⇒ Choosing one or two main Social Media platform(s) that can give the best results for your business

⇒ Creating a Personalised Social Media MAP  (Monthly Action Plan)

⇒ Providing tutorials (up to 10) to implement Social Media MAP

Facebook Ad Makeover:  ( 90 minutes)

⇒ A brief analysis of your previous ads (if applicable).

⇒ Choosing the best most suitable type of ad for your offer”.

⇒ Setting up an ad (with one visual if necessary)

⇒ 7 days of monitoring your new ad.

⇒ Facebook Ad tutorial

This birthday offer of £97 is valid till 11 June, the session itself can be booked  any time till 11 July 2016.
I’ve created this post to bundle my birthday offer together and make it easier to share. If you know somebody who would benefit from it, please share.

How to run giveaways on your Facebook page to grow your list

“Facebook is not a destination but a vehicle to grow your business.”

They say money is in your list, meaning that you can build relationships better communicating with people through their inboxes. It becomes more and more difficult to entice people to part with their email addresses, as we become more selective what we sign up for.  To win a chance to get some gifts seems enticing enough.  Holiday season is perfect for giveaways.  In this article I would like to share some ideas

how to run giveaways on your Facebook page to grow your list.

Main elements:

  • Gift(s) – giveaway
  • Rules
  • Placement
  • Promotion
  • Having fun


  1. The Giveaway

It needs to be related to your business. There is no point in giving away iPad for instance if it is not your business, otherwise you will attract people who want the gift but they are not interested in your products/ services. When the gift is related to your business it will pre-select people who may be interested in what you sell. It can be both – products or services.

    2. Rules

You need to describe the rules of taking part in the competition. You need to include

  • the end date of the giveaway;
  • what actions need to be taken by a participant;
  • participating countries;
  • how the winner will be announced

3. Placement

You can run the contest on the Timeline and also include the element of email collecting but it would require participants to take additional action which may be a turn off. If you run the giveaway on the Timeline you need to observe Facebook rules.

The easiest way to run your giveaway is by using Facebook apps.

There are many Facebook apps that can be used, I used Shortstack. It is easy to set up and manage. It has a free version so you can decide whether you find it suitable for your needs before you commit to a paid version. Make sure that Facebook app is mobile friendly.

Your new Facebook app is visible on your Facebook page as a Tab.  Also change your Cover photo and Call-to-Action to invite people to sign up for your giveaway.


4. Promotion

“Build and they will come” is an illusion. Your giveaway may become viral, of course, but you need to let people know that you are running a giveaway and preferably you would like to attract people who have never heard of you before. Facebook ads can be costly but there are ways how you can decrease your expenses.

You need to run ads for getting Facebook likes (Page promotion) and choose your App as a landing view. Meaning if people click on the picture they will be taken to the Giveaway place. See the picture below.

The process looks like:

⇒ Prepare 3 pictures for the ad – in this case representing the page and the giveaway.

⇒ Go to Ad Manager and choose the ad Promote page.

promote the page

⇒ After you have chosen your target audience and uploaded pictures,

⇒ define the landing view by choosing your Tab.

case study

⇒ Place your order

This method will you give two options – grows your fan base and email list. There are no guarantees that people who liked your page will opt in for the giveaway but still it gives you a better chance to share a message about your page and your giveaway.

Don’t forget that apart from Facebook ads you can create posts on your Facebook page with the link to the Tab.

Click on the link to join our Holiday Giveway free to invite your friends! ( The Raw Greek )

Posted by The Raw Greek on Tuesday, November 24, 2015


You can also invite your existing subscribers  to participate on your Facebook page by sending them a link to your Facebook page. Here is the link to the Facebook post on the Raw Greek Facebook page as an example.

post for the subscribers


5. Having fun

It’s important that you are enjoying the process, otherwise it doesn’t make sense to organise it. One of the reasons why you may not have fun is the fact that you don’t know how to run the competition using Facebook apps. Hopefully this article was of help for you, if you want more help you are welcome to sign up either for the webinar or the course.

Do you want some help how to create your own giveaway campaign but haven’t planned your budget to pay for the services? You have the opportunity to get your Social Media/ Facebook questions answered at the webinar on 2 December – £25 for general public, free for my course participants.


Do you want to make Facebook an efficient tool that brings new business consistently?

Then you can’t miss the opportunity to sign for Facebook Self-Study Course.


Social Media Monthly Action Plan (MAP)

Social Media Monthly Action Plan (MAP)

(to be used in the end of each month)


  • Do you think that it’s impossible to deal successfully with numerous Social Media channels?
  • Have you almost given up on getting results from Social media?
  • Do you want to learn how to be efficient with your TIME and Money to keep solid presence on Social Media?

This article will help you to monitor your current success with your Social Media platforms and set new goals each month.

First of all, list all your Social Media platforms.

I will give you example of my presence on Social Media, it’s not perfect but it will help you  understand how you can evaluate your situation and what you can do about it. By not perfect I mean I have very little time to manage my own platforms as I do it for my clients, so my Social Media presence gets leftovers of my attention. Still I manage to generate leads and build my list using Social Media so I hope this approach will be useful for you.

Step 1.

Take a piece of paper/type on computer all Social media platforms you have accounts on without any judgement.

For instance:

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google+
  • YouTube

Step 2.

Evaluate current situation on each of the platform.

Step 3.

Set your actions for this platform for the following month.

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Look at the number of connections you have made during the last month. Evaluate if any leads/signups came from LinkedIn directly.

This is also a reminder for you to follow up with people who have connected with you in the last month, if you haven’t done it already.


Go to your LinkedIn profile, click on Connection and sort them by “New”


Collect Leads Business Cards New Customer Prospects NamesThen you look how many new connections you have made but most importantly have you followed up, if not, put a date in the calendar when you are going to do it. If you don’t do anything with your LinkedIn connections it is similar to going to networking events, collect a bunch of business cards and store them in a shoe box.


Do you use LinkedIn Pulse? It’s LinkedIn publishing platform and allows you to position yourself as an expert in your field. Plus, everything you post on Pulse remains on your profile.

3_posts Linkedin

As you can see my latest post was done only on 4 June which is 3 months ago. This is clearly an indicator that I need to post at least once a month. If you publish on regular basis, check your stats.

If you haven’t published anything yet, I highly recommend exploring this option.

Lead generation:

Have you got any leads from your activities on LindkedIn? Are there any signups?


Action steps for the following month:

⇒ Follow up latest contacts.

If you’ve been at networking events and exchanged business cards with some people, connect with them on LinkedIn. But, please, don’t use automated standard text for connection, mention something from your conversation and where you met then.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!



Use Google analytics to see if any traffic to your website came from Facebook.

You can evaluate how many new fans you acquired but this is less important in comparison whether you get any signups or visits from your Facebook page.

For instance, looking at my Google analytics I can say that Facebook brought only 15% of my traffic.  But here you need to dig deeper. If you don’t get enough traffic from Facebook, is it because people don’t click on the links or is it because you haven’t posted any, or you were inconsistent on your page?

To answer these questions, you need to look at your Facebook Insights.

4_post reachFB


By default they will be showing you data for the last 7 days. I would encourage you to check your insights weekly to adjust your activities on Facebook.

By looking at Insights you need to become crystal clear whether Facebook is not working for you or you are not working Facebook.

If you don’t post consistently or don’t provide valuable content; if you don’t use Facebook for lead generation then it’s not Facebook, it’s you, I am afraid.


You can use either Agora Pulse  (they have a free option) or Simply Measured

There are more Social Media Tools you can check at RazorSocial website to learn more about variety of online tools.

Evaluate which post type gets the most of engagement. Sometimes all you need is to start posting on regular basis. At least once a day. I have recovered pages from the “dead zone” (nothing was happening on the page for a year, so no engagement no reach) to a vibrantly performing page that not only generated leads but also brought money. It usually takes 3 months on average to see results. (if you want to book your free consultation, please fill in this form

Lead generation:

Have you got any leads from your activities on Facebook? Are there any signups?


Action steps for the following month:

⇒ Make a decision what you can improve, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!


Evaluate how it worked for you in the previous month. I will give you an example with my Instagram adventures. I used to be very indifferent to Instagram and quite frankly didn’t get it. Yes, I posted pictures there, but till recently I even hadn’t had my bio written.

Last month I decided to post on regular basis – at least one post a day adding call to action. I should say that it has improved not only my presence on Instagram but also on Facebook because I shared my posts on Facebook as well.

You can check your Instagram statistics on

Example of stats of my Instagram:


As you can see it also shows you how many followers you’ve lost. Do the analysis by checking each of the follower to understand the reason, sometimes people follow many people to get the numbers up. When those people follow them back,they unfollow them. It’s a strange practice when people equals their success with number of followers they have.

When I look at the lost followers, I answer only one question – if this person represents my target audience. If not you don’t need to worry. If you are losing constantly people who are your target audience then it signals that you need to reconsider your content strategy.

Have you got any leads from your activities on Instagram? Are there any signups?


Action steps for the following month:

⇒ Make a decision what you can improve, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!



The same procedure here. Evaluate your current situation, look at your stats:

Go to your Twitter account, click on your photo thumbnail and you will get a drop-down menu. Click on Analytics.

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It opens the analytics. You can go in-depth and explore each of the tab. I recommend  viewing  your analytics weekly so you know what affects your activity on your Twitter.



I can compare my current month and previous month statistics, and see that August is obviously a great month for my Twitter affairs:

8_twitter comparison


Pinterest also has analytics and it shows you what kind of pins get more engagement. I don’t use Pinterest that much but make sure that you use Pinterest plugin on your website and you add website links to it, then when somebody pins picture from your website it will lead back to your website.

When I don’t use the platform on regular basis, I choose one month when this platform becomes my main focus to test whether it is a viable tool for my business needs. Before you have dismissed any Social Media platforms apply marketing tactics in practice at least for one month to see results.


You need to go to your Pinterest profile, click on the wheel icon and then on Analytics:


Below there is an example from my Pinterest analytics. I am not ashamed of sharing the results because they prove my point  – if you are not focusing on the platform it doesn’t work for you.

Look at my results which are not bad taking into account that there is growth but if we look at numbers that growth is insignificant.


Don’t allow numbers to fool you, I haven’t done anything but numbers are still growing.  You need to dig deeper and understand what has contributed to the growth.

The most viewed pin is about Social Media but it is not my pin, it takes to a different website not mine. The second most viewed  pin is from a fellow unicorn fan, which doesn’t do anything to my business, the same as recipe pins.  You need to decide how to get more traffic to your website from Pinterest if you choose to work on this platform. In my case I am going to outsource somebody to create pins that would represent information I publish on my website, draws attention and drives traffic.

Action steps for the following month:

⇒ Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!


I have to admit I haven’t visited Google+ for ages, I used it for occasional “link dump” but nothing more. It has lost its appeal to me. It may be different to you. I don’t know exactly how you measure your impact from Google+ as well. Apart from obvious, number of followers and views.



You can also check if you have mentions, and when you click on the tab Home it will give you a drop-down menu, click on “People” and see who have followed you.


To my surprise it turned out that I was added by 89 people and I couldn’t be bothered to add them back.  Not because I don’t respect those people but again to prove the point that it is not about the numbers but how you interact with people.

Since Periscope and Blab have entered Social Media scene Google Hangouts have lost their significance for me.

But you need to evaluate for yourself. If you write blogs it’s good to share them on Google+ but make sure that you engage with people too. Share their posts or comment.

Action steps for the following month:

⇒ Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!



To see your YouTube analytics go here

You can choose which time period you want to explore, see where traffic has come from.




Based on this information you can decide to create more videos or how you can promote your existing ones. Do you have links in the description part of the video? You need to prompt people what to do when they’ve finished watching your video.

If you are on Periscope, upload your videos on YouTube. Not everyone uses Periscope, and scopes are live only for 24 hours.


Action steps for the following month:

Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

⇒ Hope that was useful for you and you can apply it for your Social Media activities.

What is scheduled gets done!

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