Category Archives for Social Media

Building connections on social media – March review

Your social media presence - March Review

If you want to be successful with your social media activities, you need to take stock in the end of each month to evaluate the efficiency of your activities so  you can plan your time better for the following month.

Each of social media platforms has its own stats that you can check. I have written an article how you can do it - Social Media MAP.

This month I would like to focus on building connections through your social media platforms. 

Sometimes we connect with followers aimlessly just for the sake of having large following, Last week I was running Facebook Adventure challenge where I was mentioning the importance of connecting with people. 

Be curious about people. Show interest first! Reach out!

Click to Tweet

Create a habit to do it weekly then it will take you less time if you do it on regular basis. 

Choose one or two platforms and send private messages to people who connected with you recently. Just by doing this exercise I've noticed that some of my connections have connected with me both on Facebook and LinkedIn but we have't exchanged messages. 

I personally assume whoever reach out to connect follow up with a short message. But we can be proactive and start conversation ourselves. 

What about you? How do you connect with people via social media? Do you proactively seek new connections?

How to get results from your social media activities in March

Two months have already gone and it’s time to evaluate whether your social media activities have brought desired results, and make sure that March is going to be even better month for your business.

How to get results from your social media activities in March

Step 1 

Take a piece of paper and divide it into two parts.

On the left-hand side write “Social Media Challenges” and list all the frustrations you had around social media – one per line.

On the right- hand side opposite each of the problem write what you would like to have instead.

For instance,

Problem: Nobody is engaging with my content       Desired result: I want my content to go viral.

After you have done your exercise forget about the “problem part” and focus on the desired results.

Now this becomes your “Intention List for March” 

If you want to get energetic support with working on your list join my free Facebook group “Social Media Magic with Inga” and you can tap into a collective energy of the group.

 

Step 2

Choose one or two platforms that you will master during March so they become integral part of your marketing strategy. When you focus on one platform you will be able to learn quicker. There is plenty of info available on the Internet for free, if you want to get additional help find an expert of that particular platform who you resonate with the most and hire them.

Step 3

Be consistent. When you need to be consistent only on one platform it becomes easy.

If you feel lost and don’t know where even  to start fill in this short survey to qualify for a free 30 min consultation.

Step 4

Regularly check the stats of your chosen social media platform. Each of social media platforms has their own stats or you can use 3rd party apps to track everything in one place. Read more about this in my article Social Media Monthly Action Plan.

Step 5

Use the “Miracle Mindset” Approach.

Imagine and visualise how you want to feel by the end of March. Feel in advance the sense of accomplishment.

Here is an instruction how you can do it.

Miracle weekend!

 

3 stages of live broadcasting – how it impacts your business

This article is written to help entrepreneurs who haven’t tried live broadcasting yet, or tried a couple of times but haven’t turn it into a business tool. It doesn’t cover technical aspects (which button to press) it’s more about mindset and how to overcome any internal blocks of using live broadcasting tools.

Many business owners know that livestreaming is hot right now and it is the easiest and fastest way to connect with your audience . Yet, not many businesses embrace it. Facebook is actively promoting the use of Facebook live, if you use Facebook Live on your business page you will see that it gets more organic reach than your other posts.

Facebook is heavily investing in promoting the use of Facebook Live, in London you can see these ads at the bus stop.

bus stop ad FB

I have “convinced” many business owners to give it a try at least once. You most likely won’t get customers after the first or second live broadcast but you will become more visible to people who never heard of you before, and based on your content they can become loyal followers, and then customers.

In this article I would like to talk about 3 stages of live broadcasting that influences whether you become a proficient broadcaster or you have disappointing results.

3 stages of live broadcasting – how it impacts your business

Stage 1 – Pre-broadcasting

This stage starts from the moment when you decide that you are going to do a live broadcast. It can be the case that you feel determined to do it on regular basis and embrace technology and unease of a livestreaming.

The length of this stage depends on how much inner resistance kicks in. You may come up with the excuse that you don’t have a fancy tripod or place to do the broadcast, or you have a face for radio on that day.

It’s important at this stage to be aware that these are only excuses. You can create a stand from your books while you are waiting for your tripod to arrive. As you can see in the image below there was my very first broadcast two years ago and I had to be creative to make sure that people can see me.

Adobe Spark (25)

To make sure that you move swiftly from stage 1 to stage 2 the best way is just do it – jot down ideas that you are going to talk about, and press the button. Start your broadcast with welcoming replay viewers and greeting live viewers.

Stage 2 – Live broadcast

This stage is the easiest one. Once you’ve pressed GO Live there is no way back and you just go ahead.

Don’t worry if nobody is watching you live, tailor your broadcast for the replay viewers, besides you always can repurpose your content and if there is no interaction it means that you have less editing work to do.

Things to remember at this stage – it’s a talk, it’s not a presentation. Yes, it helps, if you have a structure of your talk, but the essence of the livestream is interaction. You want engagement not just to deliver your talk.

If you still don’t feel brave enough to try livestreaming, connect with me, I have great record at converting newbies into active livestreamers.

IMG_2514

Stage 3 – after the broadcast

This stage determines how soon you are going to do your next broadcast. At this stage there is a tendency to be super self-critical and judgmental. Sometimes you want to delete your broadcast as soon as it is finished.

Self-reflection is useful only when you are focusing on how you can improve your performance rather than keeping digging into what went wrong, and that you are not going to do it ever again. We tend to be our harshest critics.

You need to understand that the only way to improve your livestream presence is only by practising it on a regular basis. Yes to listening to training on how to do live broadcasts; yes to read tips on improving your presentation skills; watch other broadcasters and pick up their techniques, but ultimately you need to do live broadcasts on regular basis if you want to be good at doing them.

Your viewers don’t want you to be perfect, they want to learn from you and learn about you.

I have set a support group that helps you to get your social media activities done, including practising livestreaming in a safe and supportive environment Social Media Mastery and Business Journey Club.

 

Priority tickets (1)

Changing your Social Media Strategy in 2017?

2017 is just around the corner. Is it going to be different?

Or will it be the repeat of 2016 – hopeful and full of plans in the beginning and disappointing in the end?

Do you plan to change your Social Media Strategy in 2017?

Let’s face it if you keep saying that you need to do more on social media and still haven’t done anything about it where are the guarantees that it won’t be the same old story in 2017?

There are a few common problems business owners have with their attempts to get results from their social media presence:

• Not having business systems in place – not having a clear process to attract clients – from the moment when they haven’t heard of you till becoming your paying customers.

• Not knowing which social media platform to choose to get visibility for your business.

• Not integrating social media efficiently – you do a lot of work but don’t get the results no wonder if you want to give up.

• Letting your ego dominate your day – causing fear of being visible, being judged and making mistakes.

•While knowing what you need to be doing but  for some reason you are not doing it.

If any of the above resonates with you, please, get in touch.

Let me guide you through the labyrinth of social media and create a workable strategy for 2017.

I have an opportunity for you today that will take care of you and your business in 2017 ensuring that your experience and results improve.

Spend 90 min with me where we draft out the strategy for 2017 and create an actionable plan to make it easy for you to implement  and save you the reality of “failing to plan, plan to fail”.

victoria-sep

Working with me:

• You’ll learn how to be visible to your ideal audience.

• You’ll feel excited to be excited.

• Because it will cover everything that stops you.

• You’ll know which platform is most suitable for you.

• How to reach your clients in the most effective ways.

• How to leverage your time on other social media platforms.

• You’ll feel confident sharing your message to the world.

testimonial-carole-ann-rice

Book your session with me now and let’s make it easier for you to earn lots of money in 2017.

Your investment is only £297 and 90 minutes of your time to work with me on one to one basis.
(a payment plan is available)

You can book your session for December or January.

If not now then when?

The investment is £297 and 90 minutes of your time. (a payment plan is available)





Wouldn’t it be great to enroll clients from the very beginning of  2017, and  discover the joy of running your own business every day?

Don’t delay get in touch today. 

Tips on how to get more views on your blog via Social Media

This article will be helpful for those who write a blog but don’t get many readers. Before we go to

tips on how to get more views on your blog via Social Media

 

You need to be able to track it.  One of the easiest ways to do it is through Google Analytics.

I know that majority of my traffic comes from Facebook but this is because Facebook is the only Social Media platform that I use on regular and consistent basis. I plan to make a research for the next 30 days and explore which of the platforms will bring me the most traffic. Of course, you can go the easiest way and use a scheduling app like Hootsuite when with one click of a button you send your links to various sites simultaneously.  Because it is easy and technically possible it doesn’t mean that you have to use it. You need to be more creative about this.

You need to streamline the process not to automate it.

You need to streamline the process not to automate it.

Twitter

You can prepare different tweets with the link to your blog and schedule them using, for instance, Hootsuite or any other app of your choice.

Alternate it with pictures, nowadays picture tweets get more attention than regular tweets.

Watch this video how to do it.

 

Use Canva.com or AdobeSpark to create your graphics.

Using Adobe Spark you can create a short video promoting your blog, a video stands out even more than pictures.

 

When you create a short video that promotes the title of your blog, you can reuse it on other platforms as well including Facebook and Instagram.

LinkedIn

Even though there are still debates whether you can duplicate your original blog posts on LinkedIn Pulse or not, I would recommend that instead of duplicating your posts, write up a summary of it on LinkedIn Pulse and provide the link to your website thus ensuring that there is a traffic back to your website.

You also can share the links as an update to your profile. The advantage of using LinkedIn Pulse is that everything that you publish through LinkedIn Pulse stays on your profile while profile updates vanish.

Facebook

Similar recommendations as for Twitter but I wouldn’t recommend to use Hootsuite, upload everything directly on Facebook. Facebook provides you an option to schedule your posts in advance.

Video options mentioned in the paragraph about Twitter are especially recommended on Facebook.

Facebook will give you a lot of organic reach for video posts, even if you use Adobe Spark to create 4 seconds video it will be considered as a video post.

Don’t make a mistake by sharing your blog post only once on Facebook. 

Somehow page owners think that they “bother people with their links”, look at your insights – if only four people saw your blog posts chances are that only one of them read it. But you don’t need to repeat yourself there are different ways how to present your blog on Facebook.

To share your blog post on Facebook you can:

  • share a direct link
  • create a post in Power Editor and add different picture and/ or information.
  • post a photo and add a link to the blog post in the description.
  • create a slideshow from three to seven pictures and add the link to your blog post.

If you want to get better understanding of Facebook and get results from your activities on Facebook join my live project “Facebook Adventure”

Live Stream

Use Facebook Live or Periscope to introduce your blog, give the summary or talk about the subject that you have mentioned in your blog and invite people to read the article and leave the comments. Use bitly.com to make shorter and memorable links.

You can create a discussion on Blab and invite people to join you on blab and direct them to your blog if they want to read more about the topic, after the show you can add your blab recording to the post.

Pinterest

Many business owners undervalue the importance of Pinterest as a traffic driver, it’s not just a collection of pretty pictures, but when you create your pins correctly it can become one of the main sources of visitors to your page.

You can “pin” photos directly on your Pinterest board from your website using either Pinterest extention plugin on your browser  or by using share plugin like “Sumome” or you can upload a photo on your Pinterest board and adding all necessary information. Don’t forget the right size for your Pin so it’s stands out.

Use Canva for work (paid option) to create different sizes simultaneously.

Instagram

It’s a visual tool and you need to be creative. The important thing to remember that at the moment you can’t post clickable links on Instagram posts, and there is no use to type the link because people won’t be retyping it. But you can change a link in the bio as often as you need when you showcase your blog.

The above tips were tips to get free traffic but you shouldn’t neglect paid options. Using online advertising strategically can bring you great return.

If you have additional ideas how to drive more traffic to blog posts, please post them in the comments, and if you enjoyed reading them please share this article with your people.

If you want to get access to more tutorials and get help with your social media questions, please join my free group on Facebook. Social Media Magic with Inga.

join the group

 

Social Media Makeover Sessions -birthday offer

June is the month when I celebrate my birthday. I love receive presents and at the same time I love giving gifts.
I would love to give you

CLARITY, TIME and MONEY! 

Clarity

This article can be labeled as commercial but since I give away my expertise for a significantly reduced price, it is a gift!
We know that Social Media has become an inseparable part of marketing and it brings results, though sometimes it seems that you pour money and time into your Social Media presence but you are not getting any results.
I want you to be able to get clarity first before you set up any news ads or create one hundred posts. Let me help you to save money and time!
I have a gift of finding how to utilise Social Media to meet your business needs, I am not showing off, my claim is based on the results my clients got.
Jill testimonial
victoria“I had created a new service that I wanted to offer out to my existing and new clients and from previous experience using traditional advertising wanted to find a way to get my message in front of the right people and more importantly make it easy from them to approach me.  I knew that Facebook was the cleverest way of doing this but find Facebook bewildering and a little daunting.  I has also heard horror stories of people spending large sums of money on advertising through Facebook so wanted to make sure I did things properly.  I signed up one to one help with Inga and I am so delighted with the results.  She made it so easy for me to set up, patiently explained what I did not understand and most importantly I ended up generating approximately €2000 from a combination of emails and €30 Facebook advertising.   The very interesting thing for me was that some of the people that responded to Facebook also received emails but did not see the emails.  Inga made it very simple, easy and straightforward and I highly recommend her.”  www.victoriacomiskey.com
My Social Media and Facebook Ad Makeover sessions were introduced recently but already proved to be very efficient.
They are priced at £197.
To celebrate my birthday I am offering each session for £97. 
Special
You can choose any from the list, or you can book several sessions. You don’t need to use all of them at once. Please have a look what is on offer today:
Social Media Makeover Session: (90 minutes)
Social Media Makeover SessionThis is a sample of what this session includes (it can be tailored made after our initial conversation):

⇒ A brief analysis of current presence on Social Media

⇒ Matching your ideal audience with a suitable Social Media platform

⇒ Choosing one or two main Social Media platform(s) that can give the best results for your business

⇒ Creating a Personalised Social Media MAP  (Monthly Action Plan)

⇒ Providing tutorials (up to 10) to implement Social Media MAP

Facebook Ad Makeover:  ( 90 minutes)

⇒ A brief analysis of your previous ads (if applicable).

⇒ Choosing the best most suitable type of ad for your offer”.

⇒ Setting up an ad (with one visual if necessary)

⇒ 7 days of monitoring your new ad.

⇒ Facebook Ad tutorial

 
This birthday offer of £97 is valid till 11 June, the session itself can be booked  any time till 11 July 2016.
I’ve created this post to bundle my birthday offer together and make it easier to share. If you know somebody who would benefit from it, please share.

Creating Facebook Content Calendar – A step-by-step guide

This is a version of how you can create A Facebook Content Calendar to get more visibility on Facebook without spending too much time.

Even if you just create a structure without putting content pieces in place it will save you loads of time. I’ve based my calendar on 6 posts per day, you can do more or less according to your preference, in order to be able to see any results I would recommend to have at least 3 posts per day – morning, noon and afternoon/evening.

First start with post types:

LinkPhotoBlogVideoupdateLink. Photo. Blog.Video.Update

I use post-it note to make sure that I have included a variety of posts during the day.

Then you need to go to google calendar and create a new calendar.

 

setting up a new calendar

 

After that you can name i,t for instance, Facebook calendar, select the time zone.

If you want to outsource you can share it with the person who will be publishing your posts for you, and they won’t have access to your other calendar.

saving calendar

 

If you use the Google calendar for other activities, in order to work with content calendar you need to choose an option “Display this calendar”

how to work with it

 

To create structure for the whole week, use the option Repeat event and you can create the whole week under 5 minutes.

daily activities

If you want to know what time is the best for posting look at when is your audience online or at your previous posts, you will find them under the Insights on your Facebook business page.

insights

 

Below there is an example of a “lazy structure” you have only framework done and check your calendar 10 minutes before posting. I was using the light version to create each  of 6 posts under 5 minute.

light version

The activities offered here can be optimised by using different apps like Buffer. (Currently I have some issues with the app that doesn’t allow me to schedule links that’s why I haven’t mentioned apps in this article.)

Social Media Monthly Action Plan (MAP)

Social Media Monthly Action Plan (MAP)

(to be used in the end of each month)

 

  • Do you think that it’s impossible to deal successfully with numerous Social Media channels?
  • Have you almost given up on getting results from Social media?
  • Do you want to learn how to be efficient with your TIME and Money to keep solid presence on Social Media?

This article will help you to monitor your current success with your Social Media platforms and set new goals each month.

First of all, list all your Social Media platforms.

I will give you example of my presence on Social Media, it’s not perfect but it will help you  understand how you can evaluate your situation and what you can do about it. By not perfect I mean I have very little time to manage my own platforms as I do it for my clients, so my Social Media presence gets leftovers of my attention. Still I manage to generate leads and build my list using Social Media so I hope this approach will be useful for you.

Step 1.

Take a piece of paper/type on computer all Social media platforms you have accounts on without any judgement.

For instance:

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google+
  • YouTube

Step 2.

Evaluate current situation on each of the platform.

Step 3.

Set your actions for this platform for the following month.

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We hate spam just as much as you

 

 

LinkedIn-Logo-02LinkedIn

Look at the number of connections you have made during the last month. Evaluate if any leads/signups came from LinkedIn directly.

This is also a reminder for you to follow up with people who have connected with you in the last month, if you haven’t done it already.

Implementation:

Go to your LinkedIn profile, click on Connection and sort them by “New”

1_LinkedIncontacts

Collect Leads Business Cards New Customer Prospects NamesThen you look how many new connections you have made but most importantly have you followed up, if not, put a date in the calendar when you are going to do it. If you don’t do anything with your LinkedIn connections it is similar to going to networking events, collect a bunch of business cards and store them in a shoe box.

 

Do you use LinkedIn Pulse? It’s LinkedIn publishing platform and allows you to position yourself as an expert in your field. Plus, everything you post on Pulse remains on your profile.

3_posts Linkedin

As you can see my latest post was done only on 4 June which is 3 months ago. This is clearly an indicator that I need to post at least once a month. If you publish on regular basis, check your stats.

If you haven’t published anything yet, I highly recommend exploring this option.

Lead generation:

Have you got any leads from your activities on LindkedIn? Are there any signups?

 

Action steps for the following month:

⇒ Follow up latest contacts.

If you’ve been at networking events and exchanged business cards with some people, connect with them on LinkedIn. But, please, don’t use automated standard text for connection, mention something from your conversation and where you met then.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

facebookFacebook

Use Google analytics to see if any traffic to your website came from Facebook.

You can evaluate how many new fans you acquired but this is less important in comparison whether you get any signups or visits from your Facebook page.

For instance, looking at my Google analytics I can say that Facebook brought only 15% of my traffic.  But here you need to dig deeper. If you don’t get enough traffic from Facebook, is it because people don’t click on the links or is it because you haven’t posted any, or you were inconsistent on your page?

To answer these questions, you need to look at your Facebook Insights.

4_post reachFB

 

By default they will be showing you data for the last 7 days. I would encourage you to check your insights weekly to adjust your activities on Facebook.

By looking at Insights you need to become crystal clear whether Facebook is not working for you or you are not working Facebook.

If you don’t post consistently or don’t provide valuable content; if you don’t use Facebook for lead generation then it’s not Facebook, it’s you, I am afraid.

Implementation:⇒

You can use either Agora Pulse http://www.agorapulse.com  (they have a free option) or Simply Measured http://simplymeasured.com/.

There are more Social Media Tools you can check at RazorSocial website http://www.razorsocial.com/ to learn more about variety of online tools.

Evaluate which post type gets the most of engagement. Sometimes all you need is to start posting on regular basis. At least once a day. I have recovered pages from the “dead zone” (nothing was happening on the page for a year, so no engagement no reach) to a vibrantly performing page that not only generated leads but also brought money. It usually takes 3 months on average to see results. (if you want to book your free consultation, please fill in this form http://bit.ly/SMinga

Lead generation:

Have you got any leads from your activities on Facebook? Are there any signups?

 

Action steps for the following month:

⇒ Make a decision what you can improve, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

instagramInstagram

Evaluate how it worked for you in the previous month. I will give you an example with my Instagram adventures. I used to be very indifferent to Instagram and quite frankly didn’t get it. Yes, I posted pictures there, but till recently I even hadn’t had my bio written.

Last month I decided to post on regular basis – at least one post a day adding call to action. I should say that it has improved not only my presence on Instagram but also on Facebook because I shared my posts on Facebook as well.

You can check your Instagram statistics on http://iconosquare.com

Example of stats of my Instagram:

5_instastatistic

As you can see it also shows you how many followers you’ve lost. Do the analysis by checking each of the follower to understand the reason, sometimes people follow many people to get the numbers up. When those people follow them back,they unfollow them. It’s a strange practice when people equals their success with number of followers they have.

When I look at the lost followers, I answer only one question – if this person represents my target audience. If not you don’t need to worry. If you are losing constantly people who are your target audience then it signals that you need to reconsider your content strategy.

Have you got any leads from your activities on Instagram? Are there any signups?

 

Action steps for the following month:

⇒ Make a decision what you can improve, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

twitter1Twitter

The same procedure here. Evaluate your current situation, look at your stats:

Go to your Twitter account, click on your photo thumbnail and you will get a drop-down menu. Click on Analytics.

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We hate spam just as much as you

 

6_Twitter1

It opens the analytics. You can go in-depth and explore each of the tab. I recommend  viewing  your analytics weekly so you know what affects your activity on your Twitter.

7_Twitter2

 

I can compare my current month and previous month statistics, and see that August is obviously a great month for my Twitter affairs:

8_twitter comparison

pinterestPinterest

Pinterest also has analytics and it shows you what kind of pins get more engagement. I don’t use Pinterest that much but make sure that you use Pinterest plugin on your website and you add website links to it, then when somebody pins picture from your website it will lead back to your website.

When I don’t use the platform on regular basis, I choose one month when this platform becomes my main focus to test whether it is a viable tool for my business needs. Before you have dismissed any Social Media platforms apply marketing tactics in practice at least for one month to see results.

 

You need to go to your Pinterest profile, click on the wheel icon and then on Analytics:

9_pinterest

Below there is an example from my Pinterest analytics. I am not ashamed of sharing the results because they prove my point  – if you are not focusing on the platform it doesn’t work for you.

Look at my results which are not bad taking into account that there is growth but if we look at numbers that growth is insignificant.

10_pinterest1

Don’t allow numbers to fool you, I haven’t done anything but numbers are still growing.  You need to dig deeper and understand what has contributed to the growth.

The most viewed pin is about Social Media but it is not my pin, it takes to a different website not mine. The second most viewed  pin is from a fellow unicorn fan, which doesn’t do anything to my business, the same as recipe pins.  You need to decide how to get more traffic to your website from Pinterest if you choose to work on this platform. In my case I am going to outsource somebody to create pins that would represent information I publish on my website, draws attention and drives traffic.

Action steps for the following month:

⇒ Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

gplusGoogle+

I have to admit I haven’t visited Google+ for ages, I used it for occasional “link dump” but nothing more. It has lost its appeal to me. It may be different to you. I don’t know exactly how you measure your impact from Google+ as well. Apart from obvious, number of followers and views.

12_Googleplus

 

You can also check if you have mentions, and when you click on the tab Home it will give you a drop-down menu, click on “People” and see who have followed you.

13_googleplus

To my surprise it turned out that I was added by 89 people and I couldn’t be bothered to add them back.  Not because I don’t respect those people but again to prove the point that it is not about the numbers but how you interact with people.

Since Periscope and Blab have entered Social Media scene Google Hangouts have lost their significance for me.

But you need to evaluate for yourself. If you write blogs it’s good to share them on Google+ but make sure that you engage with people too. Share their posts or comment.

Action steps for the following month:

⇒ Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

What is scheduled gets done!

 

YouTube_logoYouTube

To see your YouTube analytics go here https://www.youtube.com/analytics

You can choose which time period you want to explore, see where traffic has come from.

 

14_YouTube

 

Based on this information you can decide to create more videos or how you can promote your existing ones. Do you have links in the description part of the video? You need to prompt people what to do when they’ve finished watching your video.

If you are on Periscope, upload your videos on YouTube. Not everyone uses Periscope, and scopes are live only for 24 hours.

 

Action steps for the following month:

Make a decision what you can improve or expand, is it going to be your leading Social Media platform or secondary.

⇒ Pick a date in the calendar when you are going do it.

⇒ Hope that was useful for you and you can apply it for your Social Media activities.

What is scheduled gets done!

If you don’t know which platform to go for, fill in this form and let’s have a complimentary chat http://bit.ly/SMinga

 

What do a cake and Social Media have in common?

What do a cake and Social Media have in common?

A cake and Social Media – it may be a strange analogy but looking at a multi-layered cake made me think of a complexity of Social Media in our business.

Some business owners think that Social Media is creating profiles on various Social Media channels and then posting links to their blogs hoping that eventually people will come to them and buy their services or products.

For me Social Media is an integral part of overall marketing mix.

If you don’t have a right mindset, strategy or systems in place, Social Media won’t work for you.

Let me demonstrate it with the picture of this cake.

cake and systems

 

The layers are in no particular order. I personally believe that they are equally important and there are more ingredients to the marketing mix but just for the demonstration purposes I’ve chosen three categories: Mindset, Strategy and Business Systems.

If you are saying that Social Media don’t work for you, look at these three categories and check which one has flaws:

Strategy – are you clear on our overall strategy, and your Social Media strategy. Do you know who your ideal client is, what their interests are and which Social Network they prefer.

Business systems – do you have a lead generation in place, have you set up up your email marketing system to capture email addresses? Do you have a team that allow you to serve more clients?

Mindset – very often it is an overlooked category. Sometimes you can do all right actions but not getting results.

http://www.buzzfeed.com/ariellecalderon/people-who-prove-your-baking-could-be-worse#.ix2VBwa1KW

Picture courtesy of http://www.buzzfeed.com/ariellecalderon/people-who-prove-your-baking-could-be-worse#.ix2VBwa1KW

Similar like making a cake following the recipe having all ingredients but the results are far from expected.

If you have limiting beliefs then at some point you will sabotage your success. I have experienced situations when people stopped successful Facebook ads campaign only because they were afraid they couldn’t cope with incoming flood of leads. The problem of limiting beliefs is that they are hidden, and we may be not aware that they are driving force of our decisions.

 

If you want to check which of the components need additional attention in your business and if you want to attract new customers apply for “Make Money with Social Media Breakthrough Session”

 

 

 

Reaching your potential clients on LinkedIn

We know that one of the most efficient ways to share your expertise is by writing blogs. Then we use Social Media platforms to let people know that a new blog post is published.

LinkedIn is one of the places where we share links to our blog posts. It can be shared either as an update on your profile or you can post in the groups you belong to.

how to share info on LinekedIn

 

 

You can see that you can share your link directly to your connections, but unless you are sure that it is uber important for them to read that particular article I wouldn’t overload your connections by sharing your updates in this way.

 

There is more efficient and less intrusive way how you can share your content on LinkedIn.

I should warn you that it is not just copying a link,  you need to create a blog post within LinkedIn but if you are serious about getting noticed on LinkedIn then you should consider LinkedIn publishing platform “Pulse”.

What are advantages of using Pulse:

⇒  Your connections get notified that you have published a new article and if the title is compelling enough they will visit.

notification

 

⇒ Your articles can be read by people who are outside your network of primary connections.

⇒ You can share this article easily to other Social Media platforms.

sharing

 

⇒ It has a similar dashboard as WordPress site.

writing

 

What to publish:

  • I wouldn’t encourage you to duplicate your current blog posts. but you can put a new spin on your old articles or you can write a summary of your published blog posts and provide a link where people can read the whole article.
  • If you have YouTube videos you can write a summary of a video and you can embed it within the article.
  • Create articles that highlight your area of expertise.

When I first published on Pulse my article was featured by an influential group and I got 820 followers within 20 minutes of publishing.

 

How to start using Pulse:

I’m sharing the way how I found out about it. I clicked on one of the notifications and found the button which said “Write a new post”, so you can do the same, click on the link for my post and find an option to create a new post.

 

https://www.linkedin.com/pulse/5-tips-plan-your-social-media-activities-successfully-inga-deksne

 

If you feel unsure whether you want to try this approach, or you hesitate about becoming visible, then you may enjoy my free Social Media online training,  details are here.