I am sharing tips on how you can make a decision on which social media platform to choose as your main one for the next 30 days.
One of the biggest mistakes that business owners make is trying to cover all the bases, following the example of social media influencers.
The thing is those people have teams behind them to represent them on several social media platforms at the same time.
Especially if you are just starting out - it's important that you choose one social media platform and build a system on it which attracts you clients and only then you can continue replicating your success on other platforms.
Choose the platform where majority of your ideal customers are present.
Facebook is the easiest option because many people are present there anyway even if they don't use Facebook actively.
Choose platform according to your personality and interests.
For instance, if you don't like taking photos or create visual material there is no point in mastering Instagram.
One of the reasons why people don't like using social media is because they don't understand how to do it or it hasn't brought them great results. If it is your case you are welcome to join my Weekly Interactive Workshops and I will be able to answer your questions. To do so you need to take a £1 trial into my Membership Community.
If you show up consistently you will become better at your offers, your message, you develop your own unique voice. It's easier to be consistent on one or two platforms not several. Consistency will bring you better results.
Technology allows us to automate a lot of things, it saves time but you can't automate building meaningful connections - this is where you need to show up and proactively show interest in other people's lives. Use social media to ask questions rather than just broadcast your wisdom.
Decide which social media platform(s) is going to be active and which ones are going to be "passive" or representative
Make sure that your "Passive" platforms have up-to-date cover photo and info; bio with the relevant information and an offer to join your email list.
Below there is a short video explaining this approach.
Do you want to learn how to be efficient with your TIME and Money to keep solid presence on Social Media?
It's impossible to be actively present on all social media platforms unless you employ agency to work for you. But it's possible to use social media for your business efficiently without spending 24/7 online.
I will show you how to create a personalised 5 step Social Media Monthly Plan.
If you want to receive all 5 steps as a separate document, it will be ready on 1st December. You can sign up below for your complimentary copy
Social Media can be time and energy drain if you don't create systems around it. In the beginning it will require some sort of willpower to make this activity as a habit but soon enough you will see positive results in your business because of that.
One of the mistakes business owners make is wanting to have "viral" content and engagement without engaging themselves.
Social Media is perfect either to connect with fellow entrepreneurs that you've never met in real life or deepen relationships with those whom you met at networking events or seminars etc.
To save time I would recommend that once a month (at the end of the month) you look through your online connections on all social media platforms that you use.
Note: if you do it once a week it will take you less time.
The idea is that first you go through connections and create a list only, schedule in the calendar when you are going to connect with them and stick to your schedule.
Below there are examples how you can see quickly who your new connections are.
Note: by connecting I don't meant that you send them a link with your offer or add them to your mailing list without their permission. I am talking being really interested in the other person.
Facebook Personal profile can be used for business very successfully, the rule here is simple - be interested in other people. Don't try to sort them out with your offers either free or paid, make a connection first.
In my books, the person who sends a friend request should be the first one who follows up with a message but very often it's not the case.
Below you can see how you can see your latest connections. Make a note in your calendar when you are going to connect with them, but before that look at their profile - what's happening in their lives, whether you have common friends - this will help you to start the conversation.
Big no-no for me is when somebody sends me a friend request and send after I've accept sends me an invitation to like their page, they've got unfriended straight away.
Similarly, on LinkedIn you can sort your contacts by date when you connected and reach out to the newest first. At this time you don't need to send them messages; put the date in the calendar when you are going to do it. At the moment we are focusing on the overview.
If you use Instagram just for posting pretty pictures and you are not focusing on increasing engagement then you can skip this step. But even out of interest you can find out who is following you and you may choose to follow them back. (you don't have to)
Go to your Instagram account on desktop and click on "Followers"
Currently I am not using Twitter actively but once a month I look at my followers and choose whether I want to follow them back. When you go to your Twitter account you click on your Followers tab and see all new connections.
Some people have a nasty habit to follow you and then unfollow, these people definitely are not your potential business collaborators or clients, to eliminate these unfollowers I use https://app.manageflitter.com
If you do these activities weekly it will take you less time to implement. Remember to allocate some time to build relationships. Networking online is similar to networking in real life, only difference is that you use virtual space.
If you want to learn how become more efficient with your networking activities I recommend a great book by Andy Lopata "Recommended: How to sell through networking and referrals.
If you want to be successful with your social media activities, you need to take stock in the end of each month to evaluate the efficiency of your activities so you can plan your time better for the following month.
Each of social media platforms has its own stats that you can check. I have written an article how you can do it - Social Media MAP.
This month I would like to focus on building connections through your social media platforms.
Sometimes we connect with followers aimlessly just for the sake of having large following, Last week I was running Facebook Adventure challenge where I was mentioning the importance of connecting with people.
Be curious about people. Show interest first! Reach out!
Create a habit to do it weekly then it will take you less time if you do it on regular basis.
Choose one or two platforms and send private messages to people who connected with you recently. Just by doing this exercise I've noticed that some of my connections have connected with me both on Facebook and LinkedIn but we have't exchanged messages.
I personally assume whoever reach out to connect follow up with a short message. But we can be proactive and start conversation ourselves.
What about you? How do you connect with people via social media? Do you proactively seek new connections?
Two months have already gone and it’s time to evaluate whether your social media activities have brought desired results, and make sure that March is going to be even better month for your business.
Take a piece of paper and divide it into two parts.
On the left-hand side write “Social Media Challenges” and list all the frustrations you had around social media – one per line.
On the right- hand side opposite each of the problem write what you would like to have instead.
Problem: Nobody is engaging with my content Desired result: I want my content to go viral.
After you have done your exercise forget about the “problem part” and focus on the desired results.
Now this becomes your “Intention List for March”
If you want to get energetic support with working on your list join my free Facebook group “Social Media Magic with Inga” and you can tap into a collective energy of the group.
Choose one or two platforms that you will master during March so they become integral part of your marketing strategy. When you focus on one platform you will be able to learn quicker. There is plenty of info available on the Internet for free, if you want to get additional help find an expert of that particular platform who you resonate with the most and hire them.
Be consistent. When you need to be consistent only on one platform it becomes easy.
If you feel lost and don’t know where even to start fill in this short survey to qualify for a free 30 min consultation.
Regularly check the stats of your chosen social media platform. Each of social media platforms has their own stats or you can use 3rd party apps to track everything in one place. Read more about this in my article Social Media Monthly Action Plan.
Use the “Miracle Mindset” Approach.
Imagine and visualise how you want to feel by the end of March. Feel in advance the sense of accomplishment.
Here is an instruction how you can do it.
This article is written to help entrepreneurs who haven’t tried live broadcasting yet, or tried a couple of times but haven’t turn it into a business tool. It doesn’t cover technical aspects (which button to press) it’s more about mindset and how to overcome any internal blocks of using live broadcasting tools.
Many business owners know that livestreaming is hot right now and it is the easiest and fastest way to connect with your audience . Yet, not many businesses embrace it. Facebook is actively promoting the use of Facebook live, if you use Facebook Live on your business page you will see that it gets more organic reach than your other posts.
Facebook is heavily investing in promoting the use of Facebook Live, in London you can see these ads at the bus stop.
I have “convinced” many business owners to give it a try at least once. You most likely won’t get customers after the first or second live broadcast but you will become more visible to people who never heard of you before, and based on your content they can become loyal followers, and then customers.
In this article I would like to talk about 3 stages of live broadcasting that influences whether you become a proficient broadcaster or you have disappointing results.
This stage starts from the moment when you decide that you are going to do a live broadcast. It can be the case that you feel determined to do it on regular basis and embrace technology and unease of a livestreaming.
The length of this stage depends on how much inner resistance kicks in. You may come up with the excuse that you don’t have a fancy tripod or place to do the broadcast, or you have a face for radio on that day.
It’s important at this stage to be aware that these are only excuses. You can create a stand from your books while you are waiting for your tripod to arrive. As you can see in the image below there was my very first broadcast two years ago and I had to be creative to make sure that people can see me.
To make sure that you move swiftly from stage 1 to stage 2 the best way is just do it – jot down ideas that you are going to talk about, and press the button. Start your broadcast with welcoming replay viewers and greeting live viewers.
This stage is the easiest one. Once you’ve pressed GO Live there is no way back and you just go ahead.
Don’t worry if nobody is watching you live, tailor your broadcast for the replay viewers, besides you always can repurpose your content and if there is no interaction it means that you have less editing work to do.
Things to remember at this stage – it’s a talk, it’s not a presentation. Yes, it helps, if you have a structure of your talk, but the essence of the livestream is interaction. You want engagement not just to deliver your talk.
If you still don’t feel brave enough to try livestreaming, connect with me, I have great record at converting newbies into active livestreamers.
This stage determines how soon you are going to do your next broadcast. At this stage there is a tendency to be super self-critical and judgmental. Sometimes you want to delete your broadcast as soon as it is finished.
Self-reflection is useful only when you are focusing on how you can improve your performance rather than keeping digging into what went wrong, and that you are not going to do it ever again. We tend to be our harshest critics.
You need to understand that the only way to improve your livestream presence is only by practising it on a regular basis. Yes to listening to training on how to do live broadcasts; yes to read tips on improving your presentation skills; watch other broadcasters and pick up their techniques, but ultimately you need to do live broadcasts on regular basis if you want to be good at doing them.
Your viewers don’t want you to be perfect, they want to learn from you and learn about you.
I have set a support group that helps you to get your social media activities done, including practising livestreaming in a safe and supportive environment Social Media Mastery and Business Journey Club.
2017 is just around the corner. Is it going to be different?
Or will it be the repeat of 2016 – hopeful and full of plans in the beginning and disappointing in the end?
Let’s face it if you keep saying that you need to do more on social media and still haven’t done anything about it where are the guarantees that it won’t be the same old story in 2017?
There are a few common problems business owners have with their attempts to get results from their social media presence:
• Not having business systems in place – not having a clear process to attract clients – from the moment when they haven’t heard of you till becoming your paying customers.
• Not knowing which social media platform to choose to get visibility for your business.
• Not integrating social media efficiently – you do a lot of work but don’t get the results no wonder if you want to give up.
• Letting your ego dominate your day – causing fear of being visible, being judged and making mistakes.
•While knowing what you need to be doing but for some reason you are not doing it.
If any of the above resonates with you, please, get in touch.
Let me guide you through the labyrinth of social media and create a workable strategy for 2017.
I have an opportunity for you today that will take care of you and your business in 2017 ensuring that your experience and results improve.
Spend 90 min with me where we draft out the strategy for 2017 and create an actionable plan to make it easy for you to implement and save you the reality of “failing to plan, plan to fail”.
Working with me:
• You’ll learn how to be visible to your ideal audience.
• You’ll feel excited to be excited.
• Because it will cover everything that stops you.
• You’ll know which platform is most suitable for you.
• How to reach your clients in the most effective ways.
• How to leverage your time on other social media platforms.
• You’ll feel confident sharing your message to the world.
Book your session with me now and let’s make it easier for you to earn lots of money in 2017.
Your investment is only £297 and 90 minutes of your time to work with me on one to one basis.
(a payment plan is available)
You can book your session for December or January.
If not now then when?
The investment is £297 and 90 minutes of your time. (a payment plan is available)
This article will be helpful for those who write a blog but don’t get many readers. Before we go to
You need to be able to track it. One of the easiest ways to do it is through Google Analytics.
I know that majority of my traffic comes from Facebook but this is because Facebook is the only Social Media platform that I use on regular and consistent basis. I plan to make a research for the next 30 days and explore which of the platforms will bring me the most traffic. Of course, you can go the easiest way and use a scheduling app like Hootsuite when with one click of a button you send your links to various sites simultaneously. Because it is easy and technically possible it doesn’t mean that you have to use it. You need to be more creative about this.
You need to streamline the process not to automate it.
You can prepare different tweets with the link to your blog and schedule them using, for instance, Hootsuite or any other app of your choice.
Alternate it with pictures, nowadays picture tweets get more attention than regular tweets.
Watch this video how to do it.
Use Canva.com or AdobeSpark to create your graphics.
Using Adobe Spark you can create a short video promoting your blog, a video stands out even more than pictures.
When you create a short video that promotes the title of your blog, you can reuse it on other platforms as well including Facebook and Instagram.
Even though there are still debates whether you can duplicate your original blog posts on LinkedIn Pulse or not, I would recommend that instead of duplicating your posts, write up a summary of it on LinkedIn Pulse and provide the link to your website thus ensuring that there is a traffic back to your website.
You also can share the links as an update to your profile. The advantage of using LinkedIn Pulse is that everything that you publish through LinkedIn Pulse stays on your profile while profile updates vanish.
Similar recommendations as for Twitter but I wouldn’t recommend to use Hootsuite, upload everything directly on Facebook. Facebook provides you an option to schedule your posts in advance.
Video options mentioned in the paragraph about Twitter are especially recommended on Facebook.
Facebook will give you a lot of organic reach for video posts, even if you use Adobe Spark to create 4 seconds video it will be considered as a video post.
Don’t make a mistake by sharing your blog post only once on Facebook.
Somehow page owners think that they “bother people with their links”, look at your insights – if only four people saw your blog posts chances are that only one of them read it. But you don’t need to repeat yourself there are different ways how to present your blog on Facebook.
To share your blog post on Facebook you can:
If you want to get better understanding of Facebook and get results from your activities on Facebook join my live project “Facebook Adventure”
Use Facebook Live or Periscope to introduce your blog, give the summary or talk about the subject that you have mentioned in your blog and invite people to read the article and leave the comments. Use bitly.com to make shorter and memorable links.
You can create a discussion on Blab and invite people to join you on blab and direct them to your blog if they want to read more about the topic, after the show you can add your blab recording to the post.
Many business owners undervalue the importance of Pinterest as a traffic driver, it’s not just a collection of pretty pictures, but when you create your pins correctly it can become one of the main sources of visitors to your page.
You can “pin” photos directly on your Pinterest board from your website using either Pinterest extention plugin on your browser or by using share plugin like “Sumome” or you can upload a photo on your Pinterest board and adding all necessary information. Don’t forget the right size for your Pin so it’s stands out.
Use Canva for work (paid option) to create different sizes simultaneously.
It’s a visual tool and you need to be creative. The important thing to remember that at the moment you can’t post clickable links on Instagram posts, and there is no use to type the link because people won’t be retyping it. But you can change a link in the bio as often as you need when you showcase your blog.
The above tips were tips to get free traffic but you shouldn’t neglect paid options. Using online advertising strategically can bring you great return.
If you have additional ideas how to drive more traffic to blog posts, please post them in the comments, and if you enjoyed reading them please share this article with your people.
If you want to get access to more tutorials and get help with your social media questions, please join my free group on Facebook. Social Media Magic with Inga.
“I had created a new service that I wanted to offer out to my existing and new clients and from previous experience using traditional advertising wanted to find a way to get my message in front of the right people and more importantly make it easy from them to approach me. I knew that Facebook was the cleverest way of doing this but find Facebook bewildering and a little daunting. I has also heard horror stories of people spending large sums of money on advertising through Facebook so wanted to make sure I did things properly. I signed up one to one help with Inga and I am so delighted with the results. She made it so easy for me to set up, patiently explained what I did not understand and most importantly I ended up generating approximately €2000 from a combination of emails and €30 Facebook advertising. The very interesting thing for me was that some of the people that responded to Facebook also received emails but did not see the emails. Inga made it very simple, easy and straightforward and I highly recommend her.” www.victoriacomiskey.com
⇒ A brief analysis of your previous ads (if applicable).
This is a version of how you can create A Facebook Content Calendar to get more visibility on Facebook without spending too much time.
Even if you just create a structure without putting content pieces in place it will save you loads of time. I’ve based my calendar on 6 posts per day, you can do more or less according to your preference, in order to be able to see any results I would recommend to have at least 3 posts per day – morning, noon and afternoon/evening.
First start with post types:
I use post-it note to make sure that I have included a variety of posts during the day.
Then you need to go to google calendar and create a new calendar.
After that you can name i,t for instance, Facebook calendar, select the time zone.
If you want to outsource you can share it with the person who will be publishing your posts for you, and they won’t have access to your other calendar.
If you use the Google calendar for other activities, in order to work with content calendar you need to choose an option “Display this calendar”
To create structure for the whole week, use the option Repeat event and you can create the whole week under 5 minutes.
If you want to know what time is the best for posting look at when is your audience online or at your previous posts, you will find them under the Insights on your Facebook business page.
Below there is an example of a “lazy structure” you have only framework done and check your calendar 10 minutes before posting. I was using the light version to create each of 6 posts under 5 minute.
The activities offered here can be optimised by using different apps like Buffer. (Currently I have some issues with the app that doesn’t allow me to schedule links that’s why I haven’t mentioned apps in this article.)