If you want to be successful with your social media activities, you need to take stock in the end of each month to evaluate the efficiency of your activities so you can plan your time better for the following month.
Each of social media platforms has its own stats that you can check. I have written an article how you can do it - Social Media MAP.
This month I would like to focus on building connections through your social media platforms.
Sometimes we connect with followers aimlessly just for the sake of having large following, Last week I was running Facebook Adventure challenge where I was mentioning the importance of connecting with people.
Be curious about people. Show interest first! Reach out!
Create a habit to do it weekly then it will take you less time if you do it on regular basis.
Choose one or two platforms and send private messages to people who connected with you recently. Just by doing this exercise I've noticed that some of my connections have connected with me both on Facebook and LinkedIn but we have't exchanged messages.
I personally assume whoever reach out to connect follow up with a short message. But we can be proactive and start conversation ourselves.
What about you? How do you connect with people via social media? Do you proactively seek new connections?
This article is written to help entrepreneurs who haven’t tried live broadcasting yet, or tried a couple of times but haven’t turn it into a business tool. It doesn’t cover technical aspects (which button to press) it’s more about mindset and how to overcome any internal blocks of using live broadcasting tools.
Many business owners know that livestreaming is hot right now and it is the easiest and fastest way to connect with your audience . Yet, not many businesses embrace it. Facebook is actively promoting the use of Facebook live, if you use Facebook Live on your business page you will see that it gets more organic reach than your other posts.
Facebook is heavily investing in promoting the use of Facebook Live, in London you can see these ads at the bus stop.
I have “convinced” many business owners to give it a try at least once. You most likely won’t get customers after the first or second live broadcast but you will become more visible to people who never heard of you before, and based on your content they can become loyal followers, and then customers.
In this article I would like to talk about 3 stages of live broadcasting that influences whether you become a proficient broadcaster or you have disappointing results.
This stage starts from the moment when you decide that you are going to do a live broadcast. It can be the case that you feel determined to do it on regular basis and embrace technology and unease of a livestreaming.
The length of this stage depends on how much inner resistance kicks in. You may come up with the excuse that you don’t have a fancy tripod or place to do the broadcast, or you have a face for radio on that day.
It’s important at this stage to be aware that these are only excuses. You can create a stand from your books while you are waiting for your tripod to arrive. As you can see in the image below there was my very first broadcast two years ago and I had to be creative to make sure that people can see me.
To make sure that you move swiftly from stage 1 to stage 2 the best way is just do it – jot down ideas that you are going to talk about, and press the button. Start your broadcast with welcoming replay viewers and greeting live viewers.
This stage is the easiest one. Once you’ve pressed GO Live there is no way back and you just go ahead.
Don’t worry if nobody is watching you live, tailor your broadcast for the replay viewers, besides you always can repurpose your content and if there is no interaction it means that you have less editing work to do.
Things to remember at this stage – it’s a talk, it’s not a presentation. Yes, it helps, if you have a structure of your talk, but the essence of the livestream is interaction. You want engagement not just to deliver your talk.
If you still don’t feel brave enough to try livestreaming, connect with me, I have great record at converting newbies into active livestreamers.
This stage determines how soon you are going to do your next broadcast. At this stage there is a tendency to be super self-critical and judgmental. Sometimes you want to delete your broadcast as soon as it is finished.
Self-reflection is useful only when you are focusing on how you can improve your performance rather than keeping digging into what went wrong, and that you are not going to do it ever again. We tend to be our harshest critics.
You need to understand that the only way to improve your livestream presence is only by practising it on a regular basis. Yes to listening to training on how to do live broadcasts; yes to read tips on improving your presentation skills; watch other broadcasters and pick up their techniques, but ultimately you need to do live broadcasts on regular basis if you want to be good at doing them.
Your viewers don’t want you to be perfect, they want to learn from you and learn about you.
I have set a support group that helps you to get your social media activities done, including practising livestreaming in a safe and supportive environment Social Media Mastery and Business Journey Club.
Some business owners still remember the time when their fans could see almost all of their posts and now they resent the idea that Facebook doesn’t provide full exposure.
It seems that only “organic reach” shows how successful or not you are on Social Media. It’s a misconception.
We need to remember that a few years ago a number of business pages was significantly smaller, the competition for space in the news feed was less. It’s impossible to cram updates from all of your friends, groups, and pages you are following in the news feed. Facebook wants to provide a good experience for its user that’s why updates from the pages are shown only when fans are engaged with the content.
If you never tried Facebook ads before because you don’t know how to do it, don’t let it stop you from having success with your Facebook marketing. Facebook ads are one of the cheapest forms of advertising.
If you want to have a business rather than an expensive hobby than you need to become serious about investing in your marketing. I’m not suggesting that you need to hire me (though I would be thrilled to help you). I’m saying that you need to become serious about wanting to serve your future customers. You need to let people find you.
Facebook ads are not just about getting new fans. Facebook ads can help drive traffic to your website, events or offers.
You have probably noticed that Facebook from time to time suggests to promote posts or reach the new milestone and get new likes.
When you never tried ads this option seems much easier, yes, it offers some targeting as well. There are times when you can just boost post and reach as many people as you can but usually you are better off when you create your ad via Ads Manager or Power Editor.
One of my clients have two different pages, one fan base was built using page like ads via Ads Manager, the other page via the option Promote page. It seemed that second page got more fans quicker but engagement level remained low. Whereas whilst it took time to build community around the first page the engagement level is always high.
My recommendation – do some extra work and use Ads Manager or Power Editor to create your ads.
A typical scenario – you’ve set up an ad, put a lot of money but no results. So you stop the ad, curse the Facebook and swear never spend money on those stupid ads.
First of all, you need to give at least 24 hours to see whether ad is working or not. I used to make this mistake and if I didn’t get wanted results on the first day I scrapped the ad and started everything from scratch.
The reason why your ad may not be working is that your sales page is not converting, or your offer is not compelling enough, or the picture for your ad is not catching attention. Which brings us to mistake N4
You need to monitor your ads daily to see how they perform. You can’t just create an ad and forget about it. You need to see whether it works or not. If you don’t have enough clicks it means that either copy or picture is not working. When you make changes, make one change at a time. This is what I like about Facebook ads you can tweak them on the go, you don’t need to redo the whole ad, just adjust different elements.
Before you start your ad you need to know your numbers so you can see whether you are making money back with your ads or you are losing. If you direct people to you offer that brings you £2,000 as a result, do you think that £200 is too much of investment? Without getting clear what results bring you profit there is no point in doing the ad at all.
Many people are familiar with decluttering of the physical environment. Though in our digital age there is a lot of virtual clutter around us. While overflowing inbox may cause a slight sense of overwhelm your digital debris on your website can cause some serious damage to your business.
Digital clutter can be made of broken or outdated links on your website. Obsolete information and expired offers.
I’m talking from experience.
Every Sunday I invite my followers on Instagram and Facebook to review their week. Mainly it is referred to look at social media performance.
This time I’ve decided to pay closer link to my website in particular. Depending on how old your website is it is practically impossible to go through each link and check whether it’s broken or not. My website is 3 years old and in the past I created a lot of posts, so a manual approach was out of the question.
Next step is to go through your posts and check the content. It can be time consuming below there are some suggestion how you can make it happen.
Many of my article are explaining how to get results on social media, and Facebook in particular. Facebook is notorious for making constant updates, a lot of information that was true three years ago is useless today.
I’ve started with my very first post which required changes because Facebook has changed the way how you can add “Facebook Like Box” on your website. If your potential fans don’t have opportunity to like your Facebook page without leaving your website you want to read my first article – its updated version.
Most likely it’s unrealistic to go through all your blog posts in one go. I have up with a 5-step solution:
Schedule time in your calendar when you are going to look through your blog posts. What gets scheduled gets done!
Make a quick decision whether a post is evergreen, whether it needs tweaking or it can be deleted completely. Those that needs tweaking – put the diary in your calendar when you are going to do it. Add the link to the post that you are going to work on it will save you time.
While you are going through your blogs create an inventory of your blogs, making notes whether the content is evergreen or seasonal.
Make a plan how you are going to distribute links to your blog posts across your social media platforms. It’s not enough if you share your blog once, especially evergreen content.
There are different ways how you can present the link to your blog – it can be graphics, it can be short videos etc. You need to decide whether you are doing it yourself (then schedule time for that) or you outsource it.
If this article resonated with you please share it with your followers.
2017 is just around the corner. Is it going to be different?
Or will it be the repeat of 2016 – hopeful and full of plans in the beginning and disappointing in the end?
Let’s face it if you keep saying that you need to do more on social media and still haven’t done anything about it where are the guarantees that it won’t be the same old story in 2017?
There are a few common problems business owners have with their attempts to get results from their social media presence:
• Not having business systems in place – not having a clear process to attract clients – from the moment when they haven’t heard of you till becoming your paying customers.
• Not knowing which social media platform to choose to get visibility for your business.
• Not integrating social media efficiently – you do a lot of work but don’t get the results no wonder if you want to give up.
• Letting your ego dominate your day – causing fear of being visible, being judged and making mistakes.
•While knowing what you need to be doing but for some reason you are not doing it.
If any of the above resonates with you, please, get in touch.
Let me guide you through the labyrinth of social media and create a workable strategy for 2017.
I have an opportunity for you today that will take care of you and your business in 2017 ensuring that your experience and results improve.
Spend 90 min with me where we draft out the strategy for 2017 and create an actionable plan to make it easy for you to implement and save you the reality of “failing to plan, plan to fail”.
Working with me:
• You’ll learn how to be visible to your ideal audience.
• You’ll feel excited to be excited.
• Because it will cover everything that stops you.
• You’ll know which platform is most suitable for you.
• How to reach your clients in the most effective ways.
• How to leverage your time on other social media platforms.
• You’ll feel confident sharing your message to the world.
Book your session with me now and let’s make it easier for you to earn lots of money in 2017.
Your investment is only £297 and 90 minutes of your time to work with me on one to one basis.
(a payment plan is available)
You can book your session for December or January.
If not now then when?
The investment is £297 and 90 minutes of your time. (a payment plan is available)
In this article I am talking about how to
Sharing how to:
Busker is one the newest livestream apps emerging in the digital world. While it doesn’t have many users yet in comparison to Periscope for instance, it does have features that other livestream apps don’t provide.
On Busker you can get paid directly by your viewers without them leaving the broadcast and you can schedule your broadcast.
I embrace new apps but I always find the ways how I can combine it with Facebook. Not only because Facebook is my favourite platform but because it is one of the biggest players in the market and people are hanging there by default. Besides the Busker app is new and there are not that many users yet, so you may want to invite your Facebook friends to join you.
NOTE: when this article was created there wasn’t an option for Android users but it’s coming very soon, meanwhile people can watch you on desktop (without being able to interact)
Busker has this super feature that you can schedule your profile. When you create a broadcast you can choose to share it on Twitter automatically. Technically you can do on Facebook as well but personally for me that option is grayed out.
I will show you how you can promote your Busker presence both on your Facebook personal profile and your business page.
After you have scheduled your broadcast, you need to share the link to it, so people can subscribe. Click on the icon:
It will take you to this screen:
After you’ve clicked on the Facebook icon you will see the following screen, click on the arrow “>”
You will be given a choice either to share to your personal timeline or in the groups. You can’t share the link simultaneously to different places. If you want to share on your personal profile and in the groups – share on your profile first and then share from your profile into the groups.
NOTE: if you are not an admin of the group, before you share the link to your Busker broadcast, make sure that the group admin is ok with you to share and you are not overstepping any group rules.
When you share on your profile make sure that the settings for that post is set on public thus it can be easily shared by anyone and is visible also to people who are not friends with you on Facebook. If the post is not public you won’t be able to share it on your business page:
This is how it can look on your personal profile:
Now you need to share it on your Facebook page as well. These are steps you need to take to share from your phone. when you click on Share button these options will appear, Click on “Write post”
By default Facebook will offer you to post on your Timeline, you need to click on “Tap to Change” and choose your page. Make sure that it’s a public post so you can share to your page.
This is how you share links to your scheduled Busker broadcasts.
You can share the replay links the same way. But most likely Facebook will decrease organic reach for those posts because they don’t want you to lead people away from the page.
If you broadcasts are no longer than 20 minutes you can save them on your telephone or iPad and then upload directly on Facebook. Like this:
Hope to see you on my Busker broadcasts – Inga Deksne||Social Media Magic
If you have any questions around Social Media, please join my free Facebook group “Social Media Magic with Inga”
This article will be helpful for those who write a blog but don’t get many readers. Before we go to
You need to be able to track it. One of the easiest ways to do it is through Google Analytics.
I know that majority of my traffic comes from Facebook but this is because Facebook is the only Social Media platform that I use on regular and consistent basis. I plan to make a research for the next 30 days and explore which of the platforms will bring me the most traffic. Of course, you can go the easiest way and use a scheduling app like Hootsuite when with one click of a button you send your links to various sites simultaneously. Because it is easy and technically possible it doesn’t mean that you have to use it. You need to be more creative about this.
You need to streamline the process not to automate it.
You can prepare different tweets with the link to your blog and schedule them using, for instance, Hootsuite or any other app of your choice.
Alternate it with pictures, nowadays picture tweets get more attention than regular tweets.
Watch this video how to do it.
Use Canva.com or AdobeSpark to create your graphics.
Using Adobe Spark you can create a short video promoting your blog, a video stands out even more than pictures.
When you create a short video that promotes the title of your blog, you can reuse it on other platforms as well including Facebook and Instagram.
Even though there are still debates whether you can duplicate your original blog posts on LinkedIn Pulse or not, I would recommend that instead of duplicating your posts, write up a summary of it on LinkedIn Pulse and provide the link to your website thus ensuring that there is a traffic back to your website.
You also can share the links as an update to your profile. The advantage of using LinkedIn Pulse is that everything that you publish through LinkedIn Pulse stays on your profile while profile updates vanish.
Similar recommendations as for Twitter but I wouldn’t recommend to use Hootsuite, upload everything directly on Facebook. Facebook provides you an option to schedule your posts in advance.
Video options mentioned in the paragraph about Twitter are especially recommended on Facebook.
Facebook will give you a lot of organic reach for video posts, even if you use Adobe Spark to create 4 seconds video it will be considered as a video post.
Don’t make a mistake by sharing your blog post only once on Facebook.
Somehow page owners think that they “bother people with their links”, look at your insights – if only four people saw your blog posts chances are that only one of them read it. But you don’t need to repeat yourself there are different ways how to present your blog on Facebook.
To share your blog post on Facebook you can:
If you want to get better understanding of Facebook and get results from your activities on Facebook join my live project “Facebook Adventure”
Use Facebook Live or Periscope to introduce your blog, give the summary or talk about the subject that you have mentioned in your blog and invite people to read the article and leave the comments. Use bitly.com to make shorter and memorable links.
You can create a discussion on Blab and invite people to join you on blab and direct them to your blog if they want to read more about the topic, after the show you can add your blab recording to the post.
Many business owners undervalue the importance of Pinterest as a traffic driver, it’s not just a collection of pretty pictures, but when you create your pins correctly it can become one of the main sources of visitors to your page.
You can “pin” photos directly on your Pinterest board from your website using either Pinterest extention plugin on your browser or by using share plugin like “Sumome” or you can upload a photo on your Pinterest board and adding all necessary information. Don’t forget the right size for your Pin so it’s stands out.
Use Canva for work (paid option) to create different sizes simultaneously.
It’s a visual tool and you need to be creative. The important thing to remember that at the moment you can’t post clickable links on Instagram posts, and there is no use to type the link because people won’t be retyping it. But you can change a link in the bio as often as you need when you showcase your blog.
The above tips were tips to get free traffic but you shouldn’t neglect paid options. Using online advertising strategically can bring you great return.
If you have additional ideas how to drive more traffic to blog posts, please post them in the comments, and if you enjoyed reading them please share this article with your people.
If you want to get access to more tutorials and get help with your social media questions, please join my free group on Facebook. Social Media Magic with Inga.
A cake and Social Media – it may be a strange analogy but looking at a multi-layered cake made me think of a complexity of Social Media in our business.
Some business owners think that Social Media is creating profiles on various Social Media channels and then posting links to their blogs hoping that eventually people will come to them and buy their services or products.
For me Social Media is an integral part of overall marketing mix.
If you don’t have a right mindset, strategy or systems in place, Social Media won’t work for you.
The layers are in no particular order. I personally believe that they are equally important and there are more ingredients to the marketing mix but just for the demonstration purposes I’ve chosen three categories: Mindset, Strategy and Business Systems.
If you are saying that Social Media don’t work for you, look at these three categories and check which one has flaws:
Strategy – are you clear on our overall strategy, and your Social Media strategy. Do you know who your ideal client is, what their interests are and which Social Network they prefer.
Business systems – do you have a lead generation in place, have you set up up your email marketing system to capture email addresses? Do you have a team that allow you to serve more clients?
Mindset – very often it is an overlooked category. Sometimes you can do all right actions but not getting results.
Similar like making a cake following the recipe having all ingredients but the results are far from expected.
If you have limiting beliefs then at some point you will sabotage your success. I have experienced situations when people stopped successful Facebook ads campaign only because they were afraid they couldn’t cope with incoming flood of leads. The problem of limiting beliefs is that they are hidden, and we may be not aware that they are driving force of our decisions.
We know that one of the most efficient ways to share your expertise is by writing blogs. Then we use Social Media platforms to let people know that a new blog post is published.
LinkedIn is one of the places where we share links to our blog posts. It can be shared either as an update on your profile or you can post in the groups you belong to.
You can see that you can share your link directly to your connections, but unless you are sure that it is uber important for them to read that particular article I wouldn’t overload your connections by sharing your updates in this way.
I should warn you that it is not just copying a link, you need to create a blog post within LinkedIn but if you are serious about getting noticed on LinkedIn then you should consider LinkedIn publishing platform “Pulse”.
⇒ Your connections get notified that you have published a new article and if the title is compelling enough they will visit.
⇒ Your articles can be read by people who are outside your network of primary connections.
⇒ You can share this article easily to other Social Media platforms.
⇒ It has a similar dashboard as WordPress site.
When I first published on Pulse my article was featured by an influential group and I got 820 followers within 20 minutes of publishing.
I’m sharing the way how I found out about it. I clicked on one of the notifications and found the button which said “Write a new post”, so you can do the same, click on the link for my post and find an option to create a new post.
If you feel unsure whether you want to try this approach, or you hesitate about becoming visible, then you may enjoy my free Social Media online training, details are here.
In 2010 I practised writing my goals daily and one of the goals was to become a published author. I didn’t know what exactly I wanted to write about but I wanted to be a writer.
Four years later it became reality and even though I’ve only co-authored the book I feel really proud of being in the company of amazing and powerful women who have found their voices via Social Media.
This opportunity came to me almost out of the blue. One lady who have downloaded my ebook “Facebook Made Easy in 18 Simple Steps” introduced me to the creator of this project Carla Wynn Hall who invited me to become one of 44 co-authors of “Empowered Women of Social Media: 44 Women Found their Voices Using the Power of Social Networking”
What I like about this book is that stories of these women inspires to look at life from a different perspective. I admire strength and resilience of my fellow co-authors.
The fact that this ebook is out today proved me that writing your goals daily works, I haven’t done it for ages. Here is how you do it:
Start your morning with writing down things that you want to achieve. It needs to be stated in the present tense as if it is already completed.
For instance, I’ve finished my new book by the end of December 2014. I exercise daily.
It needs to be positive.
For instance, I have friendly relationships with my colleagues instead of I don’t argue with my colleagues.
As for the time reference for your goal. There are many theories about whether you need to put the deadline for your goals or not.
I do like the concept that everything comes at the right time. Though I think time reference to your goal is helpful.