3 stages of live broadcasting – how it impacts your business

This article is written to help entrepreneurs who haven’t tried live broadcasting yet, or tried a couple of times but haven’t turn it into a business tool. It doesn’t cover technical aspects (which button to press) it’s more about mindset and how to overcome any internal blocks of using live broadcasting tools.

Many business owners know that livestreaming is hot right now and it is the easiest and fastest way to connect with your audience . Yet, not many businesses embrace it. Facebook is actively promoting the use of Facebook live, if you use Facebook Live on your business page you will see that it gets more organic reach than your other posts.

Facebook is heavily investing in promoting the use of Facebook Live, in London you can see these ads at the bus stop.

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I have “convinced” many business owners to give it a try at least once. You most likely won’t get customers after the first or second live broadcast but you will become more visible to people who never heard of you before, and based on your content they can become loyal followers, and then customers.

In this article I would like to talk about 3 stages of live broadcasting that influences whether you become a proficient broadcaster or you have disappointing results.

3 stages of live broadcasting – how it impacts your business

Stage 1 – Pre-broadcasting

This stage starts from the moment when you decide that you are going to do a live broadcast. It can be the case that you feel determined to do it on regular basis and embrace technology and unease of a livestreaming.

The length of this stage depends on how much inner resistance kicks in. You may come up with the excuse that you don’t have a fancy tripod or place to do the broadcast, or you have a face for radio on that day.

It’s important at this stage to be aware that these are only excuses. You can create a stand from your books while you are waiting for your tripod to arrive. As you can see in the image below there was my very first broadcast two years ago and I had to be creative to make sure that people can see me.

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To make sure that you move swiftly from stage 1 to stage 2 the best way is just do it – jot down ideas that you are going to talk about, and press the button. Start your broadcast with welcoming replay viewers and greeting live viewers.

Stage 2 – Live broadcast

This stage is the easiest one. Once you’ve pressed GO Live there is no way back and you just go ahead.

Don’t worry if nobody is watching you live, tailor your broadcast for the replay viewers, besides you always can repurpose your content and if there is no interaction it means that you have less editing work to do.

Things to remember at this stage – it’s a talk, it’s not a presentation. Yes, it helps, if you have a structure of your talk, but the essence of the livestream is interaction. You want engagement not just to deliver your talk.

If you still don’t feel brave enough to try livestreaming, connect with me, I have great record at converting newbies into active livestreamers.

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Stage 3 – after the broadcast

This stage determines how soon you are going to do your next broadcast. At this stage there is a tendency to be super self-critical and judgmental. Sometimes you want to delete your broadcast as soon as it is finished.

Self-reflection is useful only when you are focusing on how you can improve your performance rather than keeping digging into what went wrong, and that you are not going to do it ever again. We tend to be our harshest critics.

You need to understand that the only way to improve your livestream presence is only by practising it on a regular basis. Yes to listening to training on how to do live broadcasts; yes to read tips on improving your presentation skills; watch other broadcasters and pick up their techniques, but ultimately you need to do live broadcasts on regular basis if you want to be good at doing them.

Your viewers don’t want you to be perfect, they want to learn from you and learn about you.

I have set a support group that helps you to get your social media activities done, including practising livestreaming in a safe and supportive environment Social Media Mastery and Business Journey Club.

 

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About the Author Inga Deksne

Making Social Media Easy! Helping small business owners to get more visibility, more leads and more profit via Social Media platforms. Follow Inga on Periscope @ingadeksne

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